The star-studded TV commercial brings current and former NFL players Tom Brady, Julian Edelman, Dan Marino, Randy Moss, Jerry Rice, Emmitt Smith, and Josh Allen – PepsiCo's newest athlete – together to spotlight the joy of watching football when delicious Frito-Lay snacks and PepsiCo beverages are served.

Shortly thereafter, Lay's introduced what became its best-known slogan: "betcha can't eat just one". Sales of the chips became international, with marketing assisted by a number of celebrity endorsers.

By Jon Springer. Published on January 17, 2023. Lay's is celebrating Latino culture with a “Stay Golden” commercial starring Anitta, who performs a remix of her hit “Envolver” - powered by real potatoes.

Lays became popular due to their crinkle cut ruffled chips which were less likely to break inside the package. They also became the first snack food company to advertise on television in 1944. Lay's began producing flavored potato chips, including salt and vinegar, which became some of their most popular products.

The yellow and red color palette of the Lays logo is a representation of energy, power, and passion, and in combination with white, it evokes a sense of professionalism and reliability of the brand, which is concentrating on the quality and flavor of its product.

On an emotional level, the Lay's umbrella brand stands for enjoyment, happiness, cheerfulness, friendliness, good times and positivity, as well as trust, quality and heritage. For example, in the US, Lay's for some time was pursuing a communications strategy built around the idea of putting a smile on people's face.

superstar Anitta Lay's latest television commercial, 'Beat of joy,' is one of many firsts. It features Brazilian superstar Anitta and her track Envolver, which broke records when she became the first solo Latin artist to top the global Spotify chart.

Potato (voiced by Andrea Libman) is Chip's best friend, who is a tiny mouse. Potato keeps herself a secret to everyone else; she appears as a toy when anyone else is around, except for Chip. She gives Chip security and confidence and is her BFF.

Classic Lay's are actually full of flavor, and that flavor, friends, is fat. I'll repeat once again: Fat is a flavor. It's a unique taste that's somewhat indescribable, but it is nonetheless a gloriously decadent sensation. We taste pure fat in a deliciously marbled ribeye steak, pork belly, and fresh avocados.

Conclusion:- Lay's continues to rule the hearts of many because it is easily accessible to the public and diversifies its flavors by being updated with the consumers' tastes. Also, it has been successful in providing its consumers with high-quality chips from fresh potatoes.

The colors of the Lay's logo are yellow, red and White. The main feature of the logo is the yellow ball. I feel the ball is there to make the product seem bright and full of life. It reminds of the sun and the sun gives me a pretty positive feeling.

The yellow and red color palette of the Lays logo is a representation of energy, power, and passion, and in combination with white, it evokes a sense of professionalism and reliability of the brand, which is concentrating on the quality and flavor of its product.