What the Colgate Optic White High Impact White TV commercial - Beyond Feat. Cassadee Pope is about.

The Colgate Optic White High Impact White TV spot, titled "Beyond," features award-winning singer-songwriter Cassadee Pope. The advertisement showcases the unique qualities and benefits of the Colgate Optic White High Impact White toothpaste.

The commercial starts with Cassadee Pope holding a tube of Colgate Optic White toothpaste, and she begins to explain how she feels about a bright white smile. She talks about how confidence comes from a bright smile, and how that confidence can help you achieve anything you want in life.

As the advertisement continues, we see Cassadee Pope in different settings, taking on different roles such as a rockstar on stage, a fierce athlete playing rugby, and a confident businesswoman in a meeting. Her message is consistent: a bright white smile makes you feel confident and empowered, allowing you to go beyond your limits and reach new heights.

Throughout the commercial, the Colgate Optic White toothpaste is prominently displayed, emphasizing its effectiveness in achieving a brighter, whiter smile. The toothpaste contains hydrogen peroxide, which helps to remove stains and whiten teeth beyond surface-level.

In the end, Cassadee Pope smiles at the camera, and the tagline "Go beyond a White Smile" appears, emphasizing the message of the advertisement. The commercial ends with a shot of the Colgate Optic White toothpaste, encouraging consumers to try it out for themselves.

Overall, the Colgate Optic White High Impact White TV spot is a powerful and emotional advertisement that emphasizes the importance of a bright white smile and how it can help you achieve your dreams. With the help of Cassadee Pope, this commercial leaves a lasting impression on viewers and encourages them to try out the Colgate Optic White toothpaste for themselves.

Colgate Optic White High Impact White TV commercial - Beyond Feat. Cassadee Pope produced for Colgate was first shown on television on May 29, 2016.