What the 2016 Western & Southern Open TV commercial - Tennis Everyone is about.

The Western & Southern Open is one of the most prestigious tennis tournaments in the United States, attracting the world’s top players to Cincinnati every year. However, to truly capture the excitement and energy of the tournament, a TV spot was created in 2016 that promoted the idea of tennis being a sport for everyone.

The TV spot, titled "Tennis Everyone," showcased a diverse group of individuals of all ages and backgrounds, playing the sport of tennis in various locations around Cincinnati. The advertisement highlighted the idea that tennis isn't just a sport for the elite or wealthy, but rather a game that can be enjoyed by anyone, regardless of their skill level or background.

The commercial featured several prominent tennis players, including Roger Federer, Serena Williams, and Rafael Nadal, and the fans of the sport were also shown to be a diverse group, including kids and seniors, as well as players of all skill levels.

Throughout the spot, the energy and excitement of the Western & Southern Open were palpable, as players and fans alike celebrated the joy of participating in and watching high-quality tennis. The message was clear: tennis is a sport that welcomes everyone, regardless of age, race, or skill level.

Overall, the "Tennis Everyone" TV spot successfully promoted the Western & Southern Open as a tournament that isn't just for professional athletes, but rather a event for all tennis fans to enjoy. By showcasing the sport's accessibility and inclusivity, the commercial inspired viewers to pick up a racket and play the game themselves, or attend the tournament to experience the excitement and camaraderie of the tennis community.

2016 Western & Southern Open TV commercial - Tennis Everyone produced for Western & Southern was first shown on television on April 4, 2016.