What the Destination XL TV commercial - BUILT TO FIT. BUILT XL is about.

Destination XL (DXL) is a retail store chain that offers clothing and accessories for men who want high-quality, trendy garments that fit them perfectly. In their TV spot, "Built to Fit. Built XL," DXL emphasizes this core mission — helping larger men find stylish clothes in a range of sizes.

The ad features a diverse group of men, each with his own unique style. From casual to formal, these individuals demonstrate how DXL's clothing is versatile and caters to a wide variety of tastes. The ad showcases a range of pieces, including blazers, graphic t-shirts, dress shirts, jeans, and shoes.

Throughout the commercial, viewers also get glimpses of DXL's in-store experience. The store features a "built to fit" approach, where expert stylists help men craft outfits that are tailored specifically to their bodies. From measuring to matching shirts and ties, DXL's team provides personalized assistance that ensures every customer walks out looking sharp.

The TV spot's catchy soundtrack and upbeat energy perfectly capture DXL's brand personality - fun, stylish, and welcoming. Ultimately, "Built to Fit. Built XL" is a celebration of men of all sizes and shapes, showcasing how DXL caters to a diverse group of customers while putting fit and quality at the forefront of their offering.

Destination XL TV commercial - BUILT TO FIT. BUILT XL produced for Destination XL was first shown on television on June 3, 2018.