Nature Valley and EP+Co created, “Which Camp Are You In?” to entice consumers to taste the new savory product for themselves; decide which camp they're in –– camp savory or camp sweet; and enjoy shared adventures in the great outdoors, with Nature Valley fueling their every adventure.

Nature Valley Savory Nut Crunch Bars TV Spot, 'Which Camp Are You In?' Song by Rusted Root.

Nature Valley is an American brand of bars, snacks and granola owned by General Mills. They produce a variety of granola bars, cereals and related snacks. Common bars include: 'Oats and Honey', 'Fruit and Nut', and 'Peanut'. Their selection includes crunchy bars, protein bars, fruit and nut bars, and various nut bars.

General Mills Nature Valley – Brands – Food we make - General Mills.

They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Nature Valley last advertised a new product in September, 2022.

Guy Bangham Composed of lead singer/guitarist Guy Bangham, lead guitarist James Hunt, bassist Josh Eriskin, and drummer Zal Jones, the self-described “door-to-door heartbreak salesmen” specialize in incredibly thoughtful narratives about the trials and tribulations of love, yes, but also life, point blank.

Nature Valley | Protein, Nut & Granola bars & Snacks.

Nature Valley was created in 1975 and is headquartered in Minneapolis, Minnesota, the company manufactures granola and granola bars.

Nature Valley was established in 1973 with the introduction of granola cereal. There was just one problem: it wasn't designed to be eaten outside. So we got to work creating the world's first-ever granola bar.

Nature Valley is an American brand of bars, snacks and granola owned by General Mills. They produce a variety of granola bars, cereals and related snacks. Common bars include: 'Oats and Honey', 'Fruit and Nut', and 'Peanut'. Their selection includes crunchy bars, protein bars, fruit and nut bars, and various nut bars.

The Nature Valley audience was made up of 25-35 year olds, pre-family professionals with 68% of those who have children.

Nature TV is Guy (guitar & vocals), Josh (bass) and Zal (drums) and Solo (lead guitar). The guys met at music college, with Solo joining later as producer and lead guitar. Nature TV's sound is often described as 70's soulful-indie music.