The actress featured in the majority of recent Lexus commercials is Tika Sumpter.

Cables trailing down from each stage glow as a metaphor for human electricity generating the power behind Lexus innovation. The spot showcases four electrified Lexus vehicles – the RZ 450e, RX 500h, NX 450h+ and the Electrified Sport Concept. Lexus.

The finished logo was a combination of two firms' final designs: the Lexus logo typeface came from Saatchi & Saatchi and the "L" was Hunter/Korobkin, Inc.'s design. According to Toyota, the automaker made some refinements so the logo would be easier to manufacture, rendering it using a mathematical formula.

Award-Winning Quality Each year, Lexus brings home top awards in the vehicle industry for its quality and reliability. In 2022, Lexus won five J.D. Power awards for quality, dependability, and performance. Since 2016, Kelley Blue Book has named Lexus the Most Trusted Luxury Brand for its reliability.

Lexus is built to last a long time, with few (if any) planned-obsolescent parts. Lexus parts are Toyota parts, with many also used in economy-class Toyotas, thus replacement parts are not expensive. Other luxury cars often include many planned-obsolescent parts.

The Lexus journey begins in 1983, when a Japanese team of engineers, designers and technicians were assigned a secret project that required them to reimagine luxury automotive. They were to set new standards of production in order to build an ambitious new vehicle that would outshine the world's best.

The brand Lexus combines the Latin “luxus” and the French “luxe” as symbols of elegance and sumptuousness, together with the Greek “lexicon” meaning language.

A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its lineup to meet the needs of the next generation of global luxury guests and is currently available in over 90 countries worldwide.

Everything Lexus was striving for 30 years ago – a powerful-yet-refined drivetrain, quiet cabin, comfortable seating and luxurious ride quality – dominates the driving experience three decades later. It's a testament not only to the car's original design but its quality and durability, too.

Keep reading to learn what Lexus is best known for and why it has one of the best reputations among luxury vehicle brands.

• Award-Winning Quality.
• Power and Performance.
• Fuel Efficiency.
• Environmentally Friendly Footprint.
• Interior Comfort.
• Innovative Technologies.
• Incredible Value.
• Advanced Safety.

Lexus cars have long bonnets with swooping lines that create a taut, sculptural appearance and a sense of speed. Working in harmony, the front fenders bulge out over the front wheels, helping to further increase the sense of road-holding.

Each year, Lexus brings home top awards in the vehicle industry for its quality and reliability. In 2022, Lexus won five J.D. Power awards for quality, dependability, and performance. Since 2016, Kelley Blue Book has named Lexus the Most Trusted Luxury Brand for its reliability.