What the Caterpillar Rental Store TV commercial - Own the Job is about.

Caterpillar Rental Store's TV spot 'Own the Job' is a captivating ad featuring a construction worker showcasing the benefits of renting equipment from Caterpillar. The ad opens with an overhead view of the construction site, setting the tone for what's to come as the camera zooms in on the hardworking laborer. The narrator begins by highlighting the challenges construction workers face, emphasizing the need for dependable equipment that can help them get the job done.

The construction worker is then shown confidently arriving at the Caterpillar Rental Store where he is presented with a wide range of heavy-duty machinery, including articulated trucks, excavators, and dozers. Each machine is presented in its best light, highlighting its various features such as power, versatility, and performance. The ad effectively delivers the message that Caterpillar's rental store has everything a worker needs to get the job done right.

The ad concludes with the construction worker driving Caterpillar's equipment on the construction site, looking visibly satisfied with the equipment's performance. The message here is clear - renting equipment from Caterpillar gives workers the confidence to tackle any tough job, knowing that they are using high-quality, reliable machinery.

In summary, Caterpillar Rental Store's 'Own the Job' TV spot is a powerful advertisement that showcases the benefits of renting equipment from Caterpillar. The ad successfully delivers its message by showing the quality of the equipment and how it meets the needs of construction workers looking to take on tough jobs with confidence.

Caterpillar Rental Store TV commercial - Own the Job produced for Caterpillar was first shown on television on May 6, 2019.