What the Leatherman TV commercial - Needlenose Pliers is about.

The Leatherman TV spot 'Needlenose Pliers' is a visually stunning 30-second commercial that showcases the exceptional quality and functionality of Leatherman's multi-purpose tools. The spot takes place in a garage, where a mechanic is searching for a tool to fix a car engine. As he rummages through his toolbox without success, he notices a Leatherman multi-tool lying on a shelf, and his eyes light up with a newfound hope.

The camera focuses on the Leatherman tool's sleek and sturdy build as the mechanic reaches for it, and the viewer can hear the satisfying sound of the tool's components sliding into place as he opens it up. The ad highlights the tool's needlenose pliers, which allow the mechanic to easily tighten a bolt, thus fixing the car's engine.

Throughout the ad, the narrator emphasizes the durability and versatility of Leatherman's multi-tool system, and how the various functions allow users to tackle any task at hand with ease. The Needlenose pliers are just one of many valuable tools that make the Leatherman system a must-have for professionals and DIY enthusiasts alike.

The Leatherman TV spot 'Needlenose Pliers' does an excellent job of highlighting the key features of the brand's multi-tool system while also showcasing how it can help individuals in a practical setting. Overall, it's an engaging and informative ad that will undoubtedly attract new customers to the brand while reinforcing the loyalty of existing Leatherman fans.

Leatherman TV commercial - Needlenose Pliers produced for Leatherman was first shown on television on November 19, 2012.