What the Leatherman TV commercial - Hoover Dam, Empire State Building, Swing Set is about.

The Leatherman TV Spot, 'Hoover Dam, Empire State Building, Swing Set' is a powerful advertisement that showcases the durability and versatility of Leatherman tools. The ad features three different scenarios, with each showcasing the strength and adaptability of these multi-tools.

The first scene takes place at the iconic Hoover Dam, where workers use Leatherman tools to help repair and maintain the massive structure. Through the use of close-up shots, viewers can see the sturdy build of the Leatherman tool in action as it effortlessly cuts through metal wires, screws and bolts.

The second scene takes place at the famous Empire State Building, where a worker is seen using a Leatherman tool to repair an elevator. As he skillfully navigates around the tight space, the tool's compact design and impressive features are put on display. The droning sound of construction and the workers' chatter in the background create an immersive atmosphere that draws viewers in.

The third and final scene is set on a child's swing set, where a father is shown using his Leatherman tool to fix a broken chain. In this scene, the tool's versatility is on full display, showing that it can be used both by skilled professionals and regular people, in everyday situations.

Throughout the ad, the music heightens the cinematic experience, emphasizing the urgency and importance of each situation. Leatherman's brand message of "Be Prepared," is evident in every scene, highlighting the indispensable nature of the tool in various situations. The ad concludes with the Leatherman logo and the tagline "Choose the tool that's trusted by professionals" reinforcing the company's mission to provide reliable tools for everyday use. Overall, the Leatherman TV Spot, 'Hoover Dam, Empire State Building, Swing Set' is a powerful testament to the durability and versatility of Leatherman multi-tools.

Leatherman TV commercial - Hoover Dam, Empire State Building, Swing Set produced for Leatherman was first shown on television on November 27, 2012.