What the Amazon Echo TV commercial - Seven Steps is about.

The Amazon Echo TV Spot, 'Seven Steps' Featuring Grant Hill, Steve Smith was an advertisement campaign launched by Amazon to promote its Echo smart speaker with Alexa voice technology. The commercial featured two retired NBA basketball legends and TV analysts Grant Hill and Steve Smith. The goal of the campaign was to demonstrate how easy it is to set up the Amazon Echo device and how it can make daily life more convenient.

The TV spot begins with Hill and Smith entering a house, carrying Amazon Echo speakers. As they set up the Echo, they explain how easy it is to do so with the device's seven-step process. They then proceed to show how Echo can be used for controlling the lights, music, searching for information, setting alarms, and making phone calls, through voice commands.

The advertisement aims to demonstrate the versatility and convenience of Echo's Alexa voice technology, which has access to thousands of apps, including Uber, Lyft, Food Network, and many more. The commercial emphasizes that people do not have to be tech-savvy to operate the device, as any age group can master the seven-step setup process. The spot also highlights the Echo's voice recognition technology, showcasing its ability to differentiate between multiple user accounts and respond to individual commands.

The advertisement provides a glimpse into how voice-controlled technology is making life more comfortable, by enabling people to do multiple things without having to lift a finger. The commercial ends with a slogan, "Echo and Alexa make life more comfortable, hands-free and fun."

Consequently, the Amazon Echo TV Spot, 'Seven Steps' Featuring Grant Hill, Steve Smith was well received by the audience, receiving positive reviews and accolades for its simplicity, humor, and the message it conveys.

Amazon Echo TV commercial - Seven Steps produced for Amazon Echo was first shown on television on March 17, 2016.