Innovative technology: Reebok has a strong focus on research and development, which has led to the introduction of several innovative technologies, such as the Reebok Pump and ZigTech. These technologies help improve the performance and comfort of Reebok products, making them attractive to consumers.

On November 24, 1989, the first Reebok Pump was released. That month, Dominique Wilkins was featured on a television commercial introducing the Reebok Pump. Reebok released the Omni Zone, Twilight Zone and the SXT Pump in 1990. That year, Michael Chang's Court Victory Pumps was launched.

NBA endorsements, including Boston Celtics guard Dee Brown's iconic slam dunk performance, propelled the Pump's popularity. The shoe's success led to cultural prominence and appearances in music videos, movies, and TV, even dethroning Nike in the sneaker wars for many years.

Reebok International Limited (/ˈriːbɒk/) is an American fitness footwear and clothing brand that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire.

In addition, Reebok leverages its unique fitness DNA through iconic styles such as the Classic Leather and the Club C. In 2019, Reebok set out to integrate footwear and apparel, leveraging the brand DNA, blending fitness and lifestyle looks to create the new uniform of fitness for consumers.

In 1979, an American businessman named Paul Fireman took notice of Reebok at the Chicago NSGA (National Sporting Goods of America) Show. Fireman had previously been an executive with his family business Boston Camping, and negotiated a deal to license and distribute the Reebok brand in the United States.

The Reebok Pump is a line of athletic shoes that was first released on November 24, 1989, by Reebok. It was the first shoe to have an internal inflation mechanism that regulated a unique fitting cushion in the lower and upper tongue to provide locking around the ankle.

You can't talk about the Reebok Pump without mentioning the name Dee Brown. NBA legends Dominique Wilkins and Dennis Rodman donned the Pumps before him. Shaquille O'Neal, Shawn Kemp and Allen Iverson created signature lines with Reebok after him.

Reebok is dedicated to providing each and every athlete - from professional athletes to recreational runners to kids on the playground - with the opportunity, the products, and the inspiration to achieve what they are capable of.

Reebok celebrates their individuality, their authenticity and the courage it takes to forge their own path to greatness. While some may call them crazy or eccentric, Reebok calls them visionary and original. Commitment to Corporate Responsibility is an important legacy and hallmark of the Reebok brand.

Reebok designs, manufactures, distributes and sells fitness, running and CrossFit sportswear including clothing and accessories. The company has released numerous notable styles of footwear including the 1982 introduction of the Reebok Freestyle that was exclusively marketed for women.

In 1993, the iconic Reebok emblem we see today took shape. It was created with two thick blue lines that looked like a racing track, merging into one sharp line. There was a red triangle placed over those lines, crossing them. This image was found placed on the right of the brand name.