Over the past 25 years, the program has given nearly $1 billion to schools nationwide. But the clippings are rapidly becoming symbols of a bygone era, as General Mills announced in 2019 that it would be retiring physical Box Tops in favor of an app.

It's advertising. Shoppers will soon see more third-party ads on screens in Walmart self-checkout lanes and TV aisles; hear spots over the store's radio; and be able to sample items at demo stations.

The Box Tops for Education (BTFE) program is a school fundraising program sponsored by General Mills. Schools can earn 10 cents for every qualifying product purchased by parents and turned in to the school.

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Who are the Box Tops? The Box Tops are a ground breaking 1960s group from Memphis Tennessee who first charted in 1967 with a song called 'The Letter,' which like most of their other songs from the 1960s was recorded at Chips Moman's “American” recording studio and was produced by Dan Penn.

"The Letter" and international success (1967–1969) The band followed up "The Letter" with "Neon Rainbow", another tune written by Thompson and produced by Penn. An album called The Letter/Neon Rainbow appeared in November 1967. The Box Tops released three albums over a nine-month period from late 1967 to mid 1968.

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"The Letter" and international success (1967–1969) The band followed up "The Letter" with "Neon Rainbow", another tune written by Thompson and produced by Penn. An album called The Letter/Neon Rainbow appeared in November 1967. The Box Tops released three albums over a nine-month period from late 1967 to mid 1968.

Memphis, Tennessee, United StatesThe Box Tops / Origin The Box Tops formed in Memphis, Tennessee, in 1963 as The Devilles. They became a popular band in the Memphis rock scene. In 1967 they changed their name to The Box Tops to avoid confusion with another local band called The Devilles.

Alex ChiltonGuitarGary TalleyLead guitarBill CunninghamBass GuitarDanny SmytheAcoustic Drum KitThomas BoggsAcoustic Drum KitJohn EvansKeyboard instrument The Box Tops/Members

Boxy tops are a chic way to show off your love of fashion without being too revealing. These tops are cut in a box shape at the torso, giving the upper body a square shape that goes great with all kinds of outfits and body types.