What the Tide Super Bowl 2017 Teaser, Customers Come First at Gronks Cleaners is about.

In 2017, Tide released a teaser for their Super Bowl commercial, featuring Rob Gronkowski, the tight end for the New England Patriots. The teaser was titled "Customers Come First at Gronk's Cleaners" and featured Gronkowski working at a dry cleaning shop.

The teaser begins with a customer walking into Gronk's Cleaners and asking Gronkowski for his favorite stain remover. In his typical charismatic fashion, Gronkowski responds, "When it comes to cleaning, I trust Tide. And when it comes to cleaning clothes, Tide knows their stuff."

As Gronkowski helps the customer, he accidentally knocks over a stack of dry cleaning bags, revealing a New England Patriots jersey with a giant stain on it. The customer points out the stain, to which Gronkowski replies, "Don't worry, we got this." He then proceeds to throw the jersey into a washing machine with a carton of Tide PODS.

The teaser ends with Gronkowski holding the now clean and fresh-smelling Patriots jersey, while wearing a goofy smile. The tagline, "Trust Gronk's Cleaners, where customers come first," appears on the screen, followed by the Tide logo.

The teaser was a success, generating buzz and anticipation for the full Tide Super Bowl commercial. The ad ultimately featured several other celebrities and parodied various typical Super Bowl ads, but it was the first glimpse of Gronkowski as a Tide spokesperson that got fans excited.

Tide Super Bowl 2017 Teaser, Customers Come First at Gronks Cleaners produced for Tide was first shown on television on February 1, 2017.