What the Mazda New Model Celebration TV commercial - Bikinis is about.

The Mazda New Model Celebration TV spot, 'Bikinis', is a bold and daring advertisement that captured the attention of many viewers. The ad features a group of bikini-clad models posing around Mazda's latest car models. The upbeat music playing in the background adds to the energetic and exciting atmosphere the ad creates.

Despite the use of models in bikinis, the advertisement takes an unconventional approach to car commercials, shifting the focus away from the car and onto the women. The ad chooses to use the models as eye candy rather than using the car to sell itself, which is a brave and highly controversial move.

However, the commercial has received criticism for objectifying women by using them solely for visual appeal. Critics argue that the ad undermines the credibility of the Mazda brand by reducing the cars to being mere props.

Despite the controversy, the commercial did attract a lot of positive attention thanks to its unique approach. It aimed to make a lasting impression with a bold statement, and it definitely did.

Overall, while the use of bikini-clad models may have been a controversial marketing tactic, it was successful in drawing attention to Mazda's new car models. The Mazda New Model Celebration TV spot, 'Bikinis,' is a testament to the power of daring and unconventional marketing strategies in the automotive industry.

Mazda New Model Celebration TV commercial - Bikinis produced for Mazda was first shown on television on July 31, 2013.