Keep America Beautiful formed in 1953 when a group of corporate and civic leaders met in New York City to bring the public and private sectors together to develop and promote the idea of national cleanliness and litter prevention.

Established in 1953, Keep America Beautiful provides the expertise, programs and resources to help people End Littering, Improve Recycling, Beautify America's public spaces, and Restore & Support resilient communities.

Keep America Beautiful was founded in December 1953 by a group of American corporations (including companies such as the American Can Company, the Continental Can Company, and Owens-Illinois Glass Co.), nonprofit organizations (the Izaak Walton League, National Council of State Garden Clubs, and the U.S. Brewers ...

The packaging industry and large companies like PepsiCo and Coca-Cola wanted to protect their new profits. They created a public advertising campaign called “Keep America Beautiful”. The campaign's only goal was to reduce litter without harming consumer culture.

ABA member companies The Coca-Cola Company and PepsiCo were among the founding members of Keep America Beautiful (KAB) in 1953, and America's leading beverage companies continue to partner with KAB to support recycling infrastructure around the country.

This charity's score is 97%, earning it a Four-Star rating. If this organization aligns with your passions and values, you can give with confidence.

Jennifer Denney Lawson - President and CEO - Keep America Beautiful | LinkedIn.

The ad appropriated Native culture The “Crying Indian” ad effectively exploited American guilt over the historical treatment of Indigenous people in order to spur individuals into action. The man at its center, however, was not a Native American, but rather an Italian American who went by the name of Iron Eyes Cody.

Iron Eyes Cody, the ''Crying Indian'' whose tearful face in 1970s TV commercials became a powerful symbol of the anti-littering campaign, is pictured in this 1986 photo.

The fact remains that more than 75 corporations fund KAB. The strongest supporters of KAB are beverage manufacturers like Coke and Pepsi and their trade association, the National Soft Drink Association.

Rating Information This charity's score is 97%, earning it a Four-Star rating. If this organization aligns with your passions and values, you can give with confidence.

The “Crying Indian” ad effectively exploited American guilt over the historical treatment of Indigenous people in order to spur individuals into action. The man at its center, however, was not a Native American, but rather an Italian American who went by the name of Iron Eyes Cody.