What the Northern Trust TV commercial - Jog is about.

Title: Northern Trust TV Spot - "Jog"

Introduction:The Northern Trust TV spot titled "Jog" provides a captivating narrative that showcases the trusted and reliable services offered by Northern Trust. This enigmatic commercial highlights the importance of thoughtful financial planning and the peace of mind it can bring to individuals and families. With a touch of creativity, "Jog" effectively communicates the essence of Northern Trust's commitment to its clients.

Synopsis:The scene opens with a beautiful morning in a serene suburban neighborhood. The camera pans across lush green lawns and well-maintained houses. Music softly fills the air, creating a sense of tranquility. A middle-aged man, dressed in athletic gear, steps out of his house, exuding determination and purpose. This is Bob, our protagonist.

Bob starts his jog, and as he runs, he begins to metaphorically represent the Northern Trust's reliable nature. He maintains a steady pace, mirroring the stability and consistent financial support Northern Trust provides its clients.

As Bob continues to jog through the neighborhood, people start noticing him. They curiously observe his continued stride, acknowledging his commitment and seemingly unbreakable resolve. Unbeknownst to them, Bob represents the financial security individuals experience with Northern Trust. The metaphorical connection becomes evident as the jogger's determination catches the attention of the community.

Every step Bob takes, more people join him in his jog. The quiet suburban streets now fill with a growing crowd of people, all united by the inspiration they find in Bob's steady jog. This collective portrayal of unity reflects the financial stability and growth Northern Trust offers its clients as a trusted financial institution.

Along the way, the camera captures moments of connection and shared purpose. Bob's jogging companions represent individuals and families of diverse backgrounds, highlighting Northern Trust's commitment to serving a wide range of clients.

The commercial reaches its climax as Bob leads the flock of joggers past a Northern Trust branch. The camera zooms in on the branch, emphasizing its prominent role in fostering financial well-being and nurturing strong connections within communities. The joggers, now an expansive group, break away one by one to enter the branch, signifying the trust clients place in Northern Trust for their financial needs.

The commercial concludes with a shot of the Northern Trust logo accompanied by the tagline: "Northern Trust: Uniting your financial goals with a trusted partner."

Conclusion:The Northern Trust TV spot titled "Jog" artfully conveys the institution's commitment to its clients' financial well-being. Through the symbolic journey of Bob and his growing group of jogging companions, viewers witness the trust and unity that Northern Trust imparts. This visually stunning and thought-provoking commercial serves as a reminder of the importance of responsible financial planning and highlights the services provided by Northern Trust as a trusted partner in achieving individual and collective financial goals.

Northern Trust TV commercial - Jog produced for Northern Trust was first shown on television on September 24, 2012.