What the The More You Know TV commercial - Online Cursing is about.

In a world where the internet has become a global hub for communication, information, and entertainment, there are certain perils that come along with its vastness. One such peril is the prevalence of online cursing and the negative impact it can have on individuals and society as a whole.

In a poignant TV spot called 'Online Cursing,' featuring the talented actress and comedian Retta, The More You Know initiative delves into this pressing issue. The spot opens with Retta sitting at a desk, a laptop in front of her. With a serious expression, she addresses the camera, capturing the attention of viewers from the start.

"Imagine a world where words are weapons," Retta begins. "A world where simple debates escalate into vile exchanges fueled by anger and frustration." As she speaks, the screen splits in half, with one side showing clips of ordinary people engaging in online arguments while the other side showcases the impact of their words on real-life situations.

The ad features a diverse range of individuals from different walks of life, emphasizing that online cursing affects everyone, regardless of age, gender, or background. The focus shifts to a teenager being cyberbullied, a politician facing a barrage of hateful comments, and an artist who receives death threats for expressing their creativity. These images are presented in a thought-provoking manner, leaving a lasting impact on the viewers.

Retta continues her narrative, her voice resonating with a mix of concern and determination. She highlights the consequences of online cursing, including damaged self-esteem, mental health issues, and the erosion of empathy and understanding within society. The spot urges viewers to pause and reflect on the power of their words and the potential harm they may cause.

But it doesn't end there. The More You Know TV spot provides a glimmer of hope amidst this troubling scenario. The ad introduces various strategies to combat online cursing and promote healthy and respectful communication. Viewers are encouraged to think twice before typing a hurtful comment, to engage in constructive dialogue, and to report instances of online abuse. By highlighting these positive actions, the ad empowers individuals to become active participants in creating a more compassionate online community.

The TV spot concludes with Retta delivering a powerful message: "Our words have power. Let's use them to uplift, not tear down. Together, we can build a kinder, more inclusive internet." The closing shot displays The More You Know logo, urging viewers to visit their website for more resources and information on how to combat online cursing.

With its impactful visuals, sincere narration, and a call to action, 'Online Cursing' featuring Retta serves as a reminder that the power of language lies not only in its ability to hurt but also in its potential to heal. It encourages viewers to embrace empathy and respect in their online interactions, fostering a more positive and nurturing digital space for everyone. The More You Know has taken a bold step in addressing a prevalent issue, and through this TV spot, they hope to inspire change and promote a healthier online culture.

The More You Know TV commercial - Online Cursing produced for The More You Know was first shown on television on August 19, 2013.