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What the American Family Insurance TV commercial - No Scripts. Just Family is about.

American Family Insurance has always been known for their heartfelt and genuine advertisements that touch the hearts of viewers. One such TV spot that exemplifies their approach is titled 'No Scripts. Just Family.' In this commercial, American Family Insurance takes a unique and immersive approach by capturing the authentic moments of real families, showcasing the joys, struggles, and everything in between.

Unlike other advertisements that rely on actors and scripted lines, American Family Insurance chose to let real families shine, allowing their natural interactions and emotions to take center stage. This refreshing approach adds a layer of authenticity that resonates deeply with audiences.

The TV spot begins by introducing us to a diverse range of families, each one expressing their love and support for one another in their own unique way. From a family playing a lively game of backyard soccer, to a father helping his daughter ride a bike for the first time, and a mother and son sharing a heartfelt hug, we witness the unscripted beauty of everyday family moments.

As the ad progresses, we witness the challenges that families face. A teenager tries to parallel park with the guidance of her nervous parents, a young couple juggles their hectic work schedules while caring for their newborn, and an elderly couple reminisces about a lifetime of memories. Through these moments, American Family Insurance emphasizes their commitment to protecting the things that matter most to families, reminding viewers that life is unpredictable, but they can count on American Family Insurance to be there when they need it.

The TV spot concludes with a powerful message that lingers in viewers' minds long after the ad ends: "At American Family Insurance, we believe what makes you unique is what makes you family. We're here to help protect it." This simple yet profound statement encapsulates the essence of American Family Insurance's brand identity and purpose - to provide families with the peace of mind they need, knowing that their loved ones and cherished memories are safeguarded.

In 'No Scripts. Just Family,' American Family Insurance successfully captures the true spirit of what it means to be a family. Through candid footage of everyday moments, they create an emotional connection with viewers, reminding them of the importance of family and the need to protect what matters most. This TV spot serves as a powerful testament to American Family Insurance's commitment to their customers and their unwavering dedication to family values.

American Family Insurance TV commercial - No Scripts. Just Family produced for American Family Insurance was first shown on television on January 9, 2022.

Frequently Asked Questions about american family insurance tv spot, 'no scripts. just family'

About Drew & Jonathan Scott Even before Drew and Jonathan would become known across the world as “The Scott Brothers,” the two were big dreamers. Drew and Jonathan felt an entrepreneurial calling since they were 8 years old.

Since 2016, American Family has partnered with Derek Jeter, with Jeter serving as a brand ambassador in his commitment to protecting the pursuit of dreams and empowering the community.

Between 1989 and 1998, actor Reginald VelJohnson brought the heart and the laughs to our television screens on a weekly basis, playing Carl Winslow on the beloved sitcom Family Matters. These 25 years later, VelJohnson is back on TV in the form of new “TV Dad” commercials for Progressive Insurance.

Get to know the characters who make up our insurance team.

  • Flo. Flo is your always upbeat insurance expert with a love for ice cream and tacos.
  • Jamie. Flo's confident coworker, Jamie is full of surprises as he strives to help you get great coverage and prices.
  • Alan.
  • Mara.
  • Rodney.

Contrary to popular belief, the silhouette was not modeled on Hall of Famer Harmon Killebrew, or any specific player but was drawn with reference to photographs of several players. The silhouette was chosen specifically because of its ambiguity: the batter could be right- or left-handed and of any ethnic background.

The logo first appeared on uniforms during the 1969 season. The ubiquitous design includes a white silhouette of a batter -- popularly thought to be Hall of Famer Harmon Killebrew -- flanked by a backdrop of blue and red.

Dean Winters

Dean Winters
BornDean Gerard Winters July 30, 1964 New York City, U.S.
OccupationActor
Years active1995–present
RelativesScott William Winters (brother)

Stephanie Courtney (born February 8, 1970) is an American actress and comedian, best known for playing the advertising character Flo in television and radio commercials for Progressive Corporation beginning in 2008.

actor Bill Glass As of February 9, 2021, Dr. Rick, who is portrayed by actor Bill Glass, has appeared in six commercials for Progressive. In 2021, Progressive released a book titled Dr. Rick Will See You Now.

The official logo of Major League Baseball was designed by Jerry Dior in 1968, when MLB commissioned the marketing firm Dior worked at to create a logo for the centennial celebration of professional baseball, set to take place in 1969. The logo first appeared on uniforms during the 1969 season.

of America In so many ways, baseball is a symbol of America. Never has there been such a uniquely American cultural phenomenon that has had such a historical impact on the nation. Baseball is the national pastime, an honor no other sport is bestowed with, and it exists as a direct result of the American spirit.

Jerry Dior The official logo of Major League Baseball was designed by Jerry Dior in 1968, when MLB commissioned the marketing firm Dior worked at to create a logo for the centennial celebration of professional baseball, set to take place in 1969. The logo first appeared on uniforms during the 1969 season.

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Advertisers

Advertisers of the American Family Insurance TV Spot, 'No Scripts. Just Family'

American Family Insurance TV commercial - No Scripts. Just Family
American Family Insurance

American Family Insurance is an insurance company that has been providing insurance services to its clients for over 90 years. The company was founded in Madison, Wisconsin and has grown to become the...

Agenices

Agenices of the American Family Insurance TV Spot, 'No Scripts. Just Family'

American Family Insurance TV commercial - No Scripts. Just Family
BBDO

BBDO is a global advertising agency with a rich history and proven track record of success. Founded in 1891, BBDO has grown to become one of the largest advertising agencies in the world, with over 15...

American Family Insurance TV commercial - No Scripts. Just Family
Mindshare

Mindshare is a global media agency that helps brands to grow and thrive in the fast-paced and ever-changing world of advertising. Founded in 1997, the agency has a strong presence in more than 80 coun...

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