Isaiah Amir Mustafa Isaiah Amir Mustafa (born February 11, 1974) is an American actor and former American football wide receiver. Mustafa is widely known as the main character in a series of Old Spice television commercials, "The Man Your Man Could Smell Like".

Initial commercials The campaign was launched with two commercials: the primary 30-second spot, and a shorter 15-second companion piece, both written by Craig Allen and Eric Kallman of Wieden+Kennedy. The spots promote Old Spice's Red Zone After Hours Body Wash.

John Bennett Perry (born January 4, 1941) is an American actor, singer and former model.

"It's the lavender and mint for me." Old Spice released today a new ad today in its ongoing “Men Have Skin Too,” campaign - once again featuring actress Gabrielle Dennis, the face of the campaign: comedian Deon Cole, and an appearance by actress La La Anthony.

The commercials display the idea of a stereotypical man: rough, strong, screamy and powerful. Society is full of gender stereotypes men constantly look up. With these commercials, Old Spice becomes one of the attributes a real man should possess.

A lawsuit claims Old Spice deodorant caused chemical burns. In the proposed class-action lawsuit, Colley sought $25,000 in damages, per Kerkman & Dunn. A class-action lawsuit intended to recover damages for multiple plaintiffs, and the total cost to Procter & Gamble could have been at least $5 million.

Summary of Old Spice campaign: Their research showed that women made 60 % of all body wash purchases and held sufficient influence over men's trial and decision. The campaign was carefully targeted to environments and channels where couples where likely to watch the advertisement together.

John Bennett Perry, father of "Friends" star Matthew Perry, is still best recognized as the suave sailor from the Old Spice fragrance commercials that ran during the 1970s and '80s.

Hello, ladies, look at your man, now back to me, now back at your man, now back to me. Sadly, he isn't me, but if he stopped using ladies scented body wash and switched to Old Spice, he could smell like he's me.

Part of the commercial's popularity had to do with its appeal on emotions in the form of exaggeration, humor, and irony in its stereotypical representation of a fit and handsome wealthy man who gets a lot of attention from women and who makes fun of a more feminine men.

The message was clear: Old Spice was not just the choice for older men, but was also a product for young, modern, and adventurous men. The success of the campaign was due in large part to its humor, which was relatable to a broad spectrum of consumers.

There was just one big problem. Because this was essentially a marketing campaign, Old Spice never intended to keep things going. So a few days ago Old Spice published this video saying; "It was fun, but we have to go now." They failed at the number one thing you must do in the social world: keep the relationship.