Sign up to track 1,009 nationally aired TV ad campaigns for Target. In the past 30 days, Target has had 8,669 airings and earned an airing rank of #70 with a spend ranking of #31 as compared to all other advertisers.

In May, Target faced criticism and calls for boycotts for its displays and products tied to Pride Month, the annual celebration for the L.G.B.T.Q. community. Those opposed to the displays had posted themselves entering Target stores and calling out Pride-related children's clothing and greeting cards.

In 2022, Procter & Gamble spent 746 million U.S. dollars on advertising on cable TV in the United States. The company ranked as the leading advertiser on cable TV networks in the country. The Walt Disney Company came second with ad expenditures of 485 million dollars.

On June 10, 2023, several hoax bomb threats appeared to have been made against Target in multiple states, causing several evacuations. Police did not find any suspicious or harmful items, but are working with the FBI to try to identify the senders. The police have not identified who was behind the hoax threats.

Target's mounting struggles go deeper than theft Target's business has struggled for more than a year with company-specific challenges, including a glut of unsold inventory, backlash to its Pride merchandise collection and a pullback in consumer spending on discretionary items such as apparel and home goods.

between $5 and $100 per 1,000 viewers Average TV Ad Broadcasting Costs For local television stations, advertisers can expect to pay between $5 and $100 per 1,000 viewers for a 30-second commercial.

Depending on the complexity of the shoot and the editing required, production costs for a 30-second ad may range from $1,000 to more than $50,000. Broadcasting costs, however, make up the bulk of the price, averaging just under $105,000 for a 30-second commercial on network television.

Target continues to struggle, but plan is working | Supermarket News. It was not all bad news for Target, as the retailer's net income beat projections - $835 million compared to $183 million in Q2 2022.

“We cannot continue operating these stores because theft and organized retail crime are threatening the safety of our team and guests, and contributing to unsustainable business performance.

Not surprisingly, commercial cost will vary based on length. If a station can sell a 30-second ad for $1000, they may choose to sell two 15-second spots for $500 each. Although it is typical for longer commercials to cost more than shorter ones, it is not always the case that the cost-per-second is the same.

As of 2023, the cost of a 10-second TV ad during prime time on a popular Hindi entertainment channel in India can range from INR 1,00,000 to INR 10,00,000 (approximately USD 1,300 to USD 13,000) or more, depending on the specific time slot and other factors.

So, just how much does a Super Bowl ad cost these days? FOX reportedly sold all of its ad space by the end of January. Mark Evans, executive vice president of ad sales for Fox Sports, said a few ads went for more than $7 million for a 30-second spot. Most sold between $6 million and $7 million, according to Variety.