Welcoming the Scott Brothers to the Family Drew and Jonathan Scott are in the business of creating dream homes - and we're dedicated to protecting them.

Dean Winters

Get to know the characters who make up our insurance team.

• Flo. Flo is your always upbeat insurance expert with a love for ice cream and tacos.
• Jamie. Flo's confident coworker, Jamie is full of surprises as he strives to help you get great coverage and prices.
• Alan.
• Mara.
• Rodney.

Farmers is known for its series of humorous commercials featuring some of the weirdest and wackiest insurance claims the company has received. These include a car stuck on a rooftop, an engagement ring stolen by “romantic rodents,” and an RV smashed by a swing set hurled by an angry moose.

comedian Stephanie Courtney Flo is a fictional saleswoman character appearing in more than 100 advertisements for Progressive Insurance since 2008. Portrayed by actress and comedian Stephanie Courtney, the character has developed a fan base on social networks and has become an iconic advertising mascot.

Stephanie Courtney (born February 8, 1970) is an American actress and comedian, best known for playing the advertising character Flo in television and radio commercials for Progressive Corporation beginning in 2008.

Insurance companies know that our products aren't exciting, or even something most people want to think about. To combat that, most commercials are made to be amusing to grab people's attention.

In a fiercely competitive industry such as insurance, advertisements can be a powerful tool to help companies cut through the clutter and grab consumers' attention. This is the main reason why many insurers spend a lot of money to come up with the best insurance commercials.

actor Reginald VelJohnson Between 1989 and 1998, actor Reginald VelJohnson brought the heart and the laughs to our television screens on a weekly basis, playing Carl Winslow on the beloved sitcom Family Matters. These 25 years later, VelJohnson is back on TV in the form of new “TV Dad” commercials for Progressive Insurance.

Large audiences, trustworthy content to align with, high recall, emotional connections, extended reach, and opportunities to create more than just a regular commercial are just a few of the factors that make TV advertising so effective.

“Insurance unfortunately, does not have the best reputation and there is a general distrust of insurance companies perpetuated by poor customer service and unpaid claims,” she says. “Overturning this perception is an ongoing challenge for us, particularly as a new brand in the market.”

TV Advertising Increase Sales It helps show consumers what your brand can offer and encourages them to take more interest in your business and your brand. TV ads can also show consumers how to use your product, often convincing them to try something new or further engage with your brand.