What the Office Depot TV commercial - The Emotional Drop Off is about.

Office Depot's TV spot, 'The Emotional Drop Off' tells the story of a mother who drops her youngest off at college and experiences a rush of emotions as she drives away. The ad opens with the mother going through her son's old childhood items and reminiscing on memories from his younger years while the son packs his belongings. As they make their way to the car, the mother becomes increasingly teary-eyed, yet she tries to hold back her emotions for her son's sake.

Later, as they arrive at the college campus, the tension becomes more palpable as the mother struggles to let go of her youngest child. She fills out paperwork at the college's administration office, and her nervous mannerisms cause the clerk to pause and provide her with emotional support.

Ultimately, the mother leaves and watches from afar as her son begins his journey at college. She realizes the significance of this moment and breaks down in tears.

The ad ends with the tagline, "Depend on Office Depot for all your back-to-school needs, because this new chapter deserves a proper start."

This ad is heartfelt and relatable to anyone who has had to say goodbye to a loved one. It taps into that emotional connection that exists between parents and children and highlights Office Depot as a reliable source for back-to-school needs. The message is both sentimental and practical, reminding viewers of the importance of starting new chapters on the right foot.

Office Depot TV commercial - The Emotional Drop Off produced for Office Depot & OfficeMax was first shown on television on July 21, 2018.