When branding their new product, Mateschitz referenced Krating Daeng's name: in Thai, daeng means red, and a krating (known in English as a gaur or Indian bison) is a large species of wild bovine native to the Indian subcontinent. In 1987, the company sold its first can of Red Bull in Austria.

Art director Horst Sambo's skilful hand then gave birth to the brand's cartoon incarnation, which Tibor Hernádi lovingly brought to life in the film studio. Today, the campaign is run in more than 170 countries worldwide.

Sign up to track 102 nationally aired TV ad campaigns for Red Bull. In the past 30 days, Red Bull has had 5,175 airings and earned an airing rank of #162 with a spend ranking of #148 as compared to all other advertisers.

Red Bull Gives You Wings.

Austria Red Bull is a private company based in Salzburg, Austria, primarily known for its energy drinks and ownership of sports teams.

No, Red Bull is not an alcoholic drink. Red Bull is an energy drink & is one of the highest-selling energy drink in the world. It contains caffeine, taurine, B vitamins (B3, B5, B6, B12), sucrose, glucose and alpine spring water.

Red Bull TV is an online television channel owned by Red Bull GmbH. Programming content focuses on live events and shows related to sports, music, lifestyle, and culture.

Dietrich Mateschitz Founded in Austria in 1984, the original logo was designed by co-founder Dietrich Mateschitz. The Red Bull logo is one of the most recognizable logos in the world.

Anytime, anywhere. Red Bull TV allows you to enjoy unrivaled access to sports events, esports, music festivals, films, videos, documentaries, and shows from locations that span the globe.

Red Bull GmbH (German pronunciation: [ʁɛt ˈbʊl]) is an Austrian multinational private conglomerate company known for its range of energy drinks of the same name. It is also known for its sponsorship of a range of sporting events and teams. The headquarters of Red Bull GmbH are located in Fuschl am See, Salzburg.

Red Bull's marketing dominance You could argue that Red Bull promotes a high-energy lifestyle more than it's trying to sell cans of energy drinks. From its start they used the slogan ”Red Bull gives you wings”, insinuating higher performance after consumption. That idea gets backed up by the type of advertisement.

Red Bull South Africa's national office is based in the V&A Waterfront in Cape Town - the oldest working harbor in the southern hemisphere and one of Africa's most visited destinations.