What the Xerox Corporation TV Commercial for Michelin is about.

The Xerox Corporation TV Commercial for Michelin is a captivating advertisement that highlights the company's commitment to customer satisfaction. The commercial opens with a shot of a car speeding along a deserted highway in the dead of night, with the driver clearly struggling to see through the torrential rain and fog.

However, all of a sudden, the car's tires start to glow with a bright light, making the driver's journey much easier. As the driver pulls into a gas station, the camera zooms in on the tires, revealing that they are Michelin tires.

The commercial then cuts to a Xerox representative talking to a satisfied Michelin customer, explaining how Xerox's printing and document management solutions have helped Michelin improve its manufacturing process, and ultimately produce tires that are safer and more reliable for drivers all over the world.

The commercial ends with the tagline, "Our technology makes the road a safer place. Michelin, because so much is riding on your tires."

This Xerox Corporation TV Commercial for Michelin is a perfect example of an effective advertisement that blends together elements of creativity, storytelling, and marketing to create a powerful message that resonates with the audience. By highlighting the key benefits of both Xerox and Michelin, the commercial effectively showcases the value of both companies, and ultimately encourages viewers to consider purchasing Michelin tires for their vehicles.

Xerox Corporation TV Commercial for Michelin produced for Xerox was first shown on television on September 4, 2012.