Molly Shannon stars in LendingTree's first celebrity campaign | Ad Age.

SNL alum Molly Shannon in the latest campaign for the. fintech brand, LendingTree! We can't get enough of the writing and performances.

Doug Lebda - Founder, Chairman & CEO - LendingTree | LinkedIn.

Lending Guru is a fintech platform which facilitates loans between two individuals that have a prior relationship including family, friends, co-workers or associates. The loans are personal short term loans.

Comedic actress, best-selling author, and SNL alum Molly Shannon stars in the new campaign that shows how easy it is to find a "lenda" with LendingTree.

It appears that LendingTree was looking for their version of Flo (from Progressive) and landed on Aunt Linda (Molly Shannon from SNL). The ad spots do a good job of promoting LendingTree's features while playing up some alliteration and heavy New York accents.

LendingTree provides an online marketplace which connects consumers with multiple lenders that compete for their business, as well as an array of online tools and information to help consumers find the best loan.

LendingTree is a third-party service that takes a borrower's information and submits it to multiple lenders, who then contact the borrower. A borrower submits an application with info on their financials.

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Scott Sanborn (28 Jun 2016–)LendingClub / CEO Scott Sanborn is CEO of LendingClub.

The tense investment and borrowing environment serves as the backdrop for LendingTree's decision to tap into the spirit of its late 1990s/early 2000s marketing tagline, “When banks compete, you win” - with a twist. The message now is “LendingTree. You Win.”

Doug Lebda Doug Lebda Frustrated with his own home-buying experience, Doug created LendingTree in 1996 to help customers find their best deals on loans. Today, he leads the company with the same passion and entrepreneurial grit he used to start it.