What the Blinkist TV commercial - Getting Ahead is about.

Title: Blinkist TV Spot: 'Getting Ahead'

Intro:In a world where time is of the essence, staying ahead and constantly upgrading our knowledge has become the key to success. And in the midst of this information overload, Blinkist emerges as a beacon of hope, offering a revolutionary solution to help people navigate the vast sea of knowledge efficiently and effectively. With its engaging and informative TV spot titled 'Getting Ahead,' Blinkist invites viewers on a transformative journey that promises to unlock limitless opportunities.

Scene 1: Busy Morning CommuteThe TV spot begins with a bustling cityscape during the early morning rush hour. Commuters dressed in business attire jostle their way through crowded sidewalks, fixated on their smartphones and tablets. The hurried expressions on their faces depict the anxiety and pressure of modern life.

Voiceover 1: "In an era where the only constant is change, staying ahead can seem daunting."

Scene 2: A Stressed-out EmployeeThe camera pans to an office environment where a young professional sits at his desk, surrounded by scattered papers and a stack of unread books. He looks visibly overwhelmed, tapping his pen nervously on the desk.

Voiceover 2: "The hustle and bustle of daily life often leaves us feeling overwhelmed, drowning in piles of books we can't find time to read."

Scene 3: Discovering BlinkistSuddenly, the camera zooms in on the protagonist's smartphone screen as he discovers the Blinkist app. Intrigued, he opens the app and is greeted by a vibrant interface showcasing a wide array of curated non-fiction titles.

Voiceover 3: "Introducing Blinkist, your gateway to a world of condensed knowledge – the secret weapon to getting ahead."

Scene 4: Transformative LearningThe TV spot takes viewers on a journey of transformative learning as the protagonist immerses himself in the Blinkist experience. His surroundings fade away, replaced by vibrant animations highlighting the key takeaways from various books.

Voiceover 4: "With Blinkist's expertly curated book summaries, you can unlock the wisdom of hundreds of best-selling non-fiction titles in just fifteen minutes."

Scene 5: An Empowered IndividualThe protagonist emerges from this transformative journey, now equipped with newfound knowledge and a confident aura. He engages in smart conversations with colleagues, captures the attention of his superiors during meetings, and demonstrates expertise in various subjects.

Voiceover 5: "With Blinkist, you'll be ahead of the curve, armed with knowledge that will empower you to thrive in any field, all while saving valuable time."

Scene 6: Inspiring Success StoriesThe TV spot concludes with quick snippets of success stories from individuals who have utilized Blinkist to overcome challenges, improve their skills, and achieve remarkable feats.

Voiceover 6: "Join the millions of people who have embraced Blinkist and unlocked their full potential. The world is waiting for you to get ahead."

Closing:As the TV spot concludes, the screen fades to Blinkist's logo, accompanied by their tagline: "Knowledge made easy."

Outro:The 'Getting Ahead' TV spot from Blinkist captures the essence of the modern struggle for success amidst a sea of information. By presenting Blinkist as the solution to this problem, the commercial engages viewers with its relatable scenarios and promises of transformative knowledge. Blinkist encourages the audience to seize the opportunity to unlock their potential and stay ahead in an ever-evolving world.

Blinkist TV commercial - Getting Ahead produced for Blinkist was first shown on television on February 11, 2020.