The only way is through.”

' “As a global innovator and leader in athletic performance apparel, footwear, and accessories, we believe Under Armour has an important role to play in addressing impending challenges facing our society, industry, and planet.

Twenty years later, Protect This House is still a rallying cry that ignites a fire within athletes–it's about believing in yourself, having a sense of pride, and pushing yourself to your limit to accomplish greatness for yourself and your team, both on and off the court.”

Featuring Under Armour's iconic I WILL trademark, the campaign brings to life the passion and determination that drives all athletes and Under Armour's commitment to engineering innovative products that provide real performance advantages.

What is the meaning of the Under Armour logo? The Under Armour logo was designed in 1996. A minimalist design consisting of just two elements – a graphic embodiment of the first letters of the name, simultaneously symbolizing body protection and rising steam.

We believe in waking up every morning to make athletes legendary. We put the focused performer, from the best of the best to the ones just getting started, at the center of everything we do. We create fearlessly with the courage and conviction to defy convention. We innovate by taking bold and smart risks.

Under Armour's brand was founded on one thing: Making an exceptional men's base layer shirt with performance features like moisture-wicking, at a time when that didn't exist. Since then, the brand has evolved into offering athletic wear and shoes for women, men, and kids, in many sport categories, and now face masks.

Under Armour, Inc.'s UAA focus on strengthening its brands through enhanced customer connections, effective innovations, better price points and a loyalty program should help it to stand firmly in the challenging operating market.

Under Armour Logo PNG At first glance, the Under Armour logo has always been what it is now – a crisscross formed by the letters “A” and “U”.

Under Armour believes that the power of sport can unite, inspire, and change the world. We are on a mission to empower the voices of our underrepresented athletes, teammates, and communities in our ongoing effort to Stand for Equality.

Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel – gear engineered to keep athletes cool, dry, and light throughout the course of a game, practice, or workout.

At the heart of it, Under Armour creates state-of-the-art products designed and developed to utmost protection to elevate the performance of athletes. That's not all. Under Armour also leverages digital health and fitness apps to connect, gather insights, and drive performance.