What the Choice Home Warranty TV commercial - Gloves Up is about.

The Choice Home Warranty TV Spot, 'Gloves Up' features former world heavyweight champion George Foreman. The ad kicks off with Foreman putting his gloves on, preparing for a fight, while a voice-over talks about how he never backs down from a challenge. The camera then pans to reveal that Foreman is not in a boxing ring but rather in a homeowner's kitchen.

Foreman begins to explain how important it is to protect one's home appliances and systems, just as one would protect themselves in a fight. He talks about how appliances can break down unexpectedly, and how costly it can be to repair or replace them. He then introduces Choice Home Warranty as a solution to protect homeowners' budgets and peace of mind.

The ad emphasizes that with Choice Home Warranty, homeowners can rely on prompt and efficient service to fix any covered appliance or system breakdowns. Foreman's presence in the ad reinforces the message that homeowners can trust Choice Home Warranty to take on any challenges that come their way. He encourages homeowners to put on their gloves too, and join Choice Home Warranty in the fight against unexpected home repair costs.

In summary, the Choice Home Warranty TV Spot, 'Gloves Up' featuring George Foreman, effectively communicates the message of the importance of protecting one's home appliances and systems through Choice Home Warranty. The ad uses Foreman's famous fighting spirit to help homeowners feel confident and secure in their choice to choose Choice Home Warranty.

Choice Home Warranty TV commercial - Gloves Up produced for Choice Home Warranty was first shown on television on April 20, 2020.