What the KT Tape TV commercial - Why Choose is about.

The KT Tape TV spot titled 'Why Choose' is a 30-second commercial featuring Kerri Walsh Jennings, the three-time Olympic Gold Medalist in beach volleyball. The commercial starts with a shot of Kerri walking on the beach with her volleyball and then cuts to a close-up of her applying KT Tape to her shoulder. She then turns to the camera and says, "Why choose KT Tape? Because it helps me stay in the game."

The commercial highlights the benefits of using KT Tape, which is a popular kinesiology tape used by athletes to provide support and alleviate pain. KT Tape is designed to provide support to muscles and joints without restricting movement, helping athletes to perform at their best. The product has gained popularity due to its effectiveness in preventing injury and promoting recovery.

The commercial is shot in a clean and crisp style, with a focus on Kerri's confidence and determination. The use of slow-motion shots and close-ups of Kerri applying the tape highlights the product's simplicity and ease of use.

The tagline of the commercial is "Performance engine, human machine. KT Tape, play harder, recover faster." The tagline perfectly captures the essence of the product and its ability to assist athletes in performing at their best.

In conclusion, the KT Tape TV spot titled 'Why Choose' featuring Kerri Walsh Jennings is an effective commercial that highlights the benefits of using KT Tape. The commercial showcases Kerri as a strong and determined athlete, and the tagline reinforces the product's ability to enhance performance and promote recovery.

KT Tape TV commercial - Why Choose produced for KT Tape was first shown on television on April 12, 2021.