What the GEICO TV commercial - Bodybuilder Directing Traffic is about.

GEICO is an insurance company that is no stranger to producing attention-grabbing commercials. One such example is the TV Spot titled 'Bodybuilder Directing Traffic,' which features a bulky bodybuilder directing traffic in unexpected ways.

The ad begins with the bodybuilder, who is clad in a tight fluorescent vest and shorts, showcasing his muscles by flexing his biceps. A car approaches, and the bodybuilder steps into action, directing the driver to cross the intersection. However, instead of using standard hand signals, he uses a series of bodybuilding poses such as flexing his lats, doing a double bicep, and even a classic crab pose, shocking the driver.

The ad then cuts to a voiceover, informing viewers that switching to GEICO can save one money on car insurance. The bodybuilder makes a final appearance, blocking traffic with his large frame, holding one arm outstretched to stop a car.

The 'Bodybuilder Directing Traffic' ad is memorable for its unexpected and humorous approach. As opposed to a traditional and straightforward insurance ad, GEICO used humor and memorable characters to grab viewers' attention. The bodybuilder's antics are entertaining and amusing, but it's the simplicity of the ad that makes it successful. The message is clear: GEICO can save one money on their car insurance while still delivering a laugh.

Overall, the 'Bodybuilder Directing Traffic' ad is a prime example of how an insurance company can creatively and humorously advertise its services. By taking a unique approach, GEICO reminded viewers that car insurance doesn't have to be boring.

GEICO TV commercial - Bodybuilder Directing Traffic produced for GEICO was first shown on television on August 7, 2012.