What the Fidelity Investments TV commercial - Alerts is about.

Fidelity Investments TV Spot, 'Alerts': A Journey to Financial Confidence

[Upbeat music playing]

Scene 1: The video opens with a bright and cheerful living room, where a young couple is seated on the couch. The TV is on, showcasing a Fidelity Investments commercial.

Voiceover: "Introducing Fidelity Investments: your partner on the path towards financial confidence."

Scene 2: The camera zooms in on the TV screen, revealing a diverse group of individuals, all engaged in various activities related to their financial well-being. A montage displays people checking their investment portfolios, budgeting, and planning for the future.

Voiceover: "With Fidelity Alerts, you'll never miss a beat when it comes to your investments."

Scene 3: The camera transitions to a close-up shot of a Fidelity mobile app on a smartphone. The app interface is sleek and user-friendly, displaying real-time updates and personalized notifications.

Voiceover: "Our innovative app keeps you informed with personalized alerts tailored to your investment goals."

Scene 4: The camera pans back to the couple on the couch, captivated by the commercial's message. They exchange excited glances as a sense of empowerment washes over them.

Voiceover: "Fidelity Alerts help you seize opportunities and navigate market shifts, giving you an edge in achieving your financial aspirations."

Scene 5: The scene transitions to a bustling city skyline at sunrise, symbolizing the potential for growth and prosperity.

Voiceover: "Experience the peace of mind that comes with being in control of your financial future."

Scene 6: The camera zooms out, framing the young couple as they lean toward each other, inspired and ready to take control of their financial journey.

Voiceover: "Invest with confidence. Invest with Fidelity."

Scene 7: The Fidelity Investments logo appears on the screen, accompanied by a catchy jingle that leaves a lasting impression.

Voiceover: "Fidelity Investments: where your financial goals become a reality."

Scene 8: The screen fades to black, leaving viewers motivated and intrigued to learn more about Fidelity's investment solutions.

[End of commercial]

Fidelity Investments' TV spot, 'Alerts,' takes viewers on a journey towards financial confidence. Through a captivating blend of visuals, music, and compelling narration, the commercial highlights the importance of being informed and connected to one's investments. By showcasing a diverse group of individuals engaging with Fidelity Alerts through the mobile app, the spot emphasizes the convenience and power of personalized investment notifications.

The commercial aims to inspire viewers to take control of their financial futures, presenting Fidelity as a trusted partner on their journey towards prosperity. The vibrant city skyline symbolizes growth and opportunity, reinforcing Fidelity's commitment to helping individuals seize those opportunities and navigate market shifts.

Overall, the 'Alerts' TV spot serves as a call to action for viewers to invest with confidence and trust in Fidelity's expertise. By equipping individuals with the tools and alerts they need, Fidelity Investments aims to empower everyone to achieve their financial goals and experience the peace of mind that comes with being in control of their financial futures.

Fidelity Investments TV commercial - Alerts produced for Fidelity Investments was first shown on television on October 4, 2017.