What the Proper Cloth TV commercial - You Do You is about.

Title: Proper Cloth TV Spot: 'You Do You'

Introduction:Proper Cloth, a renowned clothing brand known for their impeccable craftsmanship and personalized style, recently launched a revolutionary TV spot titled 'You Do You.' This captivating advertisement showcases not only the brand's commitment to delivering quality garments but also their dedication to empowering individuals to express their personal style and embrace their uniqueness. Through a combination of visually stunning imagery, heartfelt storytelling, and a powerful message, Proper Cloth invites viewers to embrace self-expression and liberate themselves from fashion conformity.

Scene 1: Setting the MoodThe ad begins with a striking aerial shot of a vibrant bustling cityscape. The camera seamlessly zooms into a stylish boutique where a diverse group of individuals are browsing through Proper Cloth's wide selection of fabrics, designs, and styles. The atmosphere exudes energy, creativity, and a sense of freedom.

Scene 2: Individuality UnleashedAs the camera pans across the store, it zooms in on different customers, each showcasing their unique sense of style. A fearless woman in a tailored suit features vivid patterns and colors that effortlessly convey her vibrant personality. A sharply dressed man, accentuated by a custom-made shirt, radiates confidence and charisma. The screen is filled with a stunning display of creativity and individuality.

Scene 3: Personalized ExperienceThe spot then transitions to the moment of truth - the interaction between a customer and a Proper Cloth stylist. The stylist attentively listens, eager to understand the customer's preferences, character, and needs. The brand's commitment to providing a personalized experience shines through, as the stylist expertly guides the customer through the process of fabric selection, collar choices, and the perfect fit. Each element is carefully crafted to ensure a unique garment that reflects the customer's personality.

Scene 4: Embracing AuthenticityThe TV spot takes an emotional turn as it showcases a montage of customers embracing their new Proper Cloth garments. They stand tall, satisfied, and self-assured. The voiceover narrates, "Be fearless. Embrace your authenticity. Stand out. You do you." The spot becomes a celebration of each individual's style, highlighting how Proper Cloth enables them to find their fashion voice and make a lasting impression.

Closing Shot:The commercial concludes with a mesmerizing group shot of the customers wearing their Proper Cloth creations. Their diverse styles blend seamlessly, creating a collage that represents the varied tapestry of humanity. The screen fades to black, leaving viewers inspired and motivated to embrace their own unique fashion journeys.

Conclusion:Proper Cloth's TV spot, 'You Do You,' captivates audiences with its inspiring message, visually stunning cinematography, and celebration of individuality. Through showcasing the brand's commitment to personalized style and exceptional craftsmanship, Proper Cloth urges viewers to break free from fashion norms, embrace self-expression, and confidently embrace their authentic selves. This powerful advertisement serves as a reminder that in the world of style, the most important rule is to be true to oneself.

Proper Cloth TV commercial - You Do You produced for Proper Cloth was first shown on television on July 19, 2018.