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What the Discover Card TV commercial - Talking Tough: No Annual Fee is about.

Discover Card TV Spot, 'Talking Tough: No Annual Fee'

So, you thought you could corner me with your high annual fees, huh?

Well, let's just say we like to value our exclusivity.

Exclusivity? Please. Discover Card doesn't need to hide behind extravagant fees to make our mark.

No annual fee.

We've always prided ourselves on being different, on challenging the status quo. We believe that everyone deserves great rewards without the unnecessary burden of annual fees.

[Cut to a montage of people happily using their Discover Card in various locations, a sense of freedom and empowerment evident on their faces.]

Narrator: Discover Card. No annual fee. It's time to start talking tough.

[Closing shot: The man confidently holds up his Discover Card, while the representative from the competing credit card company looks on, defeated.]

Narrator: Discover Card. The card that sets you free.

[Screen fades to the Discover Card logo, accompanied by the iconic tagline, "It pays to Discover."]

[End of commercial]

In this captivating Discover Card TV spot, aptly titled "Talking Tough: No Annual Fee," the focus is on showcasing the company's unique selling point – the absence of an annual fee. The setting is a modern office, with the main character exuding confidence and power. He engages in a verbal battle with a representative from a competing credit card company, asserting Discover Card's superiority without relying on hefty annual fees. The commercial emphasizes Discover Card's exceptional customer service, industry-leading cashback rewards, and the freedom from the burden of annual fees. The montage of people happily using their Discover Cards demonstrates the card's empowerment and widespread acceptance. The commercial ends on a triumphant note, with the main character holding up his Discover Card, leaving the competition defeated and cementing Discover Card's reputation as the card that sets you free.

Discover Card TV commercial - Talking Tough: No Annual Fee produced for Discover Card was first shown on television on October 15, 2018.

Frequently Asked Questions about discover card tv spot, 'talking tough: no annual fee'

no annual fee Because every Discover credit card has no annual fee, your rewards simply stay in your pocket. Paying a credit card annual fee won't guarantee a higher credit limit.

Some secured credit cards don't include an annual fee, making building a good credit history more accessible. For example, the Discover it® Secured Credit Card doesn't have an annual fee and even offers cash back rewards. In fact, there's no annual fee for any Discover® Card.

Checking account FAQ We do not charge any account-related fees. However, there is a $30 service charge for each outgoing wire transfer from your Discover bank account.

The Discover foreign transaction fee is 0%, on all cards. That means any Discover credit card you apply for now will have no foreign transaction fees, and you won't be charged extra for making purchases that are processed internationally. Discover's foreign fees went away in 2011.

A “no annual fee” credit card is one that doesn't charge a yearly fee simply for the convenience of having the card. Despite the lack of an annual fee, many of these credit cards offer significant rewards, including cash back or miles earned on purchases.

An annual fee is a lump sum you have to pay every year that you're signed up for certain credit cards. Often these fees, which can range from $95 to $500 or more, are offset by perks, such as airline miles, points, or cash back opportunities. Some cards also waive their annual fee for the first year.

A no-annual-fee credit card does not charge you each year simply for using the card but still comes with a variety of perks and benefits. You really can have a terrific card without needing to worry about whether your rewards offset the yearly fee. Terms apply.

An annual fee is a lump sum you have to pay every year that you're signed up for certain credit cards. Often these fees, which can range from $95 to $500 or more, are offset by perks, such as airline miles, points, or cash back opportunities. Some cards also waive their annual fee for the first year.

For the most current information about a financial product, you should always check and confirm accuracy with the offering financial institution. Editorial and user-generated content is not provided, reviewed or endorsed by any company. Yes, you can use your Discover card in India.

No-annual-fee credit cards make it easy to come out ahead, regardless of your spending. Plus, you'll be able to keep your card open for a long time at no cost, increasing the average age of your accounts, which has a positive effect on your credit score.

Total Annual Fee means the fee defined as the Total Annual Fee in respect of the first Contract Period notified to the Customer on the Order Confirmation and thereafter notified to the Customer prior to the commencement of any Subsequent Contract Period.

A credit card annual fee is the price you pay to have the card. In most cases, this type of credit card fee appears once a year on your account. However, some issuers charge a monthly fee instead of an annual fee. In that case, you would pay the fee every billing period.

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Watch Discover Card TV Commercial, 'Talking Tough: No Annual Fee'

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Actors

Actors who starred in Discover Card TV Spot, 'Talking Tough: No Annual Fee'

Banks Boutte photo
Douglas Goodhart photo
Advertisers

Advertisers of the Discover Card TV Spot, 'Talking Tough: No Annual Fee'

Discover Card TV commercial - Talking Tough: No Annual Fee
Discover Card

Discover Card is an American financial services company that provides credit cards, checking and savings accounts, and personal loans. The company was founded in 1985 by Sears, Roebuck, and Co., and i...

Agenices

Agenices of the Discover Card TV Spot, 'Talking Tough: No Annual Fee'

Discover Card TV commercial - Talking Tough: No Annual Fee
Spark Foundry

Spark Foundry is a global media agency that specializes in data-driven advertising solutions that drive business results. The company has a rich history, having been founded in 2018 as a rebranding of...

Discover Card TV commercial - Talking Tough: No Annual Fee
The Martin Agency

The Martin Agency is a full-service advertising agency based in Richmond, Virginia, United States. The company was founded in 1965 by David Martin and has since grown to become one of the leading adve...

Products

Products Advertised

Discover Card Discover it Cash Card
Discover Card Discover it Miles Card
Discover Card Discover it Student Card
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