The Oscar Mayer TV spot, 'Big Changes,' is a heartwarming commercial that celebrates the brand's commitment to change and innovation. The ad begins with a young boy feeling dejected about his inability to play baseball with his friends because he doesn't have a hot-dog sandwich with him. He then spots a hot dog-shaped vehicle and excitedly follows it to a factory where he sees that Oscar Mayer is now making its hot dogs with no added nitrates and nitrites, and without any artificial preservatives.
The spot takes its viewers through the company's journey to change its traditional recipe and embrace modern values of health and well-being. It portrays the company's efforts to evolve and keep up with the changing demand of the people. Moreover, it shows how Oscar Mayer continues to uphold the quality and taste they are known for.
The commercial effectively communicates the brand's message of progress and acceptance of change, without compromising on taste or quality. The spot is a great representation of how companies can stay true to their roots while still staying relevant and modern. The emotional soundtrack and a relatable storyline also make it a memorable and effective ad for the brand. Overall, Oscar Mayer's 'Big Changes' TV spot communicates a powerful message of innovation and progress that resonates with audiences today.
Oscar Mayer TV commercial - Big Changes produced for Oscar Mayer was first shown on television on April 30, 2017.
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