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What the Midas TV commercial - The Golden Guarantee is about.

Midas, the well-known automotive repair and services company, released a captivating TV spot titled "The Golden Guarantee." In this ad, Midas promises its customers a golden guarantee, assuring them that their gold-coated brakes have no compromise on stopping power.

The Midas TV spot begins with a shot of a golden statue of King Midas, surrounded by a lavish palace. We see a group of men crossing the palace's hallway, carrying a large gold object. It turns out to be a brake pad from a car, and they are carrying it with great care. The ad then shows a series of images of Midas repair professionals working on different cars.

A voiceover informs the viewers about the brand's Golden Guarantee and explains that every brake that Midas installs is gold-coated to preserve its durability and performance. The ad also highlights the company's decades-long experience and its reputation for high-quality service.

The TV spot then showcases Midas technicians testing various gold-colored brake pads on different cars, with a voiceover assuring the audience that Midas technicians follow rigorous remedial procedures to ensure that the brake pads are up to the highest industry standards.

Finally, the voiceover concludes with the brand's famous tagline: "Trust the Midas touch." The Golden Guarantee is an excellent way for Midas to communicate their commitment to quality and durability to their customers. The ad skillfully portrays the brand's expertise and experience in automotive repairs and services, making the brand a go-to choice for car owners looking for premium quality services.

Midas TV commercial - The Golden Guarantee produced for Midas was first shown on television on August 20, 2017.

Frequently Asked Questions about midas tv spot, 'the golden guarantee'

THE GOLDEN GUARANTEE Our parts* are guaranteed for as long as you own your car. At Midas, we stand by our parts with our Golden Guarantee. Whether it's brake pads, or shocks and struts, they're all backed by our Limited Lifetime** Guarantee.

Trust the Midas touch The name is derived from the king Midas and his golden touch, hence the slogan "Trust the Midas touch".

TBC CorporationMidas / Parent organizationTBC Corporation is an American corporation and marketer of automotive replacement tires. Wikipedia

To ensure that you get the maximum pleasure out of your purchase, our products come with a Limited Manufacturer's Warranty of up to three (3) years.

When Midas begins a dialogue in a dungeon by calling you a 'cherished customer,' you know that you'll be able to strike back. As soon as the dialogue closes and you regain control, hit Midas with your weapon immediately. Midas will drop the coins he just stole from you, and you'll unlock the Shake Down achievement.

The moral of King Midas's story is that “one should never be greedy in life because the wish of being greedy does not give fruitful returns in the future.”

The story of King Midas and The Golden Touch reminds readers of two very important things: remember what really matters and be careful what you wish for.

Itasca, ILMidas / HeadquartersItasca is a village in DuPage County, Illinois, United States. Per the 2020 Census, the population was 9,543. Located approximately 25 miles northwest of downtown Chicago, Itasca is close to O'Hare International Airport, major expressways and rail transportation. Wikipedia

Midas is an iconic brand that has been part of American car culture since the 1950's. With over 1,000 stores operating in North America and more than 2,000 stores worldwide, Midas continues to expand and offer new opportunities for current and future franchisees since its inception in 1956.

A warranty is most common in the case of purchasing electrical products. Generally, a warranty will last for 12 months to two years, although in relation to more expensive goods, it may last longer.

Bumper-to-bumper warranties typically last between 3 years/36,000 miles and 5 years/60,000 miles, while powertrain warranties can extend up to 10 years/100,000 miles. Your factory warranty length depends on your car manufacturer, but it can be extended with a vehicle service contract.

Is Midas a gold item or an XP item?? Midas costs 2200 gold and gives you 160 gold every 1.5 minutes, so you're basically getting 1600 gold in 15 minutes out of an item that costs 2200.

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Actors

Actors who starred in Midas TV Spot, 'The Golden Guarantee'

Corsica Wilson photo
Drew Rausch photo
Tom Parker photo
Advertisers

Advertisers of the Midas TV Spot, 'The Golden Guarantee'

Midas TV commercial - The Golden Guarantee
Midas

Overview of Midas CompanyMidas is a multinational company that specializes in the automotive industry. The company provides a variety of services, including auto repair, maintenance, and tire services...

Agenices

Agenices of the Midas TV Spot, 'The Golden Guarantee'

Midas TV commercial - The Golden Guarantee
Nerland Agency

Nerland Agency is a digital marketing agency founded in 2017 by two brothers from Norway. Beginning as a small startup operation with a small team of developers and marketers operating out of a home o...

Midas TV commercial - The Golden Guarantee
The Martin Agency

The Martin Agency is a full-service advertising agency based in Richmond, Virginia, United States. The company was founded in 1965 by David Martin and has since grown to become one of the leading adve...

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