Delightful.com is an online dating website that caters to singles looking for serious relationships. The popular website recently launched a TV spot featuring none other than Steve Harvey, the comedian, talk show host, and author of the best-selling book "Act Like a Lady, Think Like a Man".
The TV spot titled "What Kind of Person to Meet" seeks to capture the essence of Delightful.com's approach to online dating. Steve Harvey is the perfect fit for this spot, as he has previously spoken about relationships and dating on his talk show and in his books.
The commercial starts with Steve Harvey smoothly walking through the streets, holding an umbrella on a rainy day. He is narrating to the viewer the kind of person they would like to meet if they are looking for a long-term, fulfilling relationship. The narrator asks questions like, "Do you want someone who will rock your world or someone who will be your rock?".
Steve Harvey's voiceover inspires the viewer to be clear about what kind of person they want to meet and what they are looking for in a relationship. He encourages the viewer to visit Delightful.com, where the matchmaking algorithms will help them find compatible partners who share their values and interests.
The TV spot comes to a close with Steve Harvey concluding that everyone has a chance to find love and to live happily ever after. He reminds the viewer that love is possible, and it's worth pursuing.
In conclusion, Delightful.com's TV spot featuring Steve Harvey is an excellent example of a well-executed marketing campaign targeting online dating singles. The commercial is tastefully produced, and Steve Harvey's charismatic presence makes it an inspiring and motivational watch. The spot's message is clear and actionable: sign up for Delightful.com and increase your chances of finding meaningful and long-lasting relationships.
Delightful.com TV commercial - What Kind of Person to Meet Feat. Steve Harvey produced for Delightful.com was first shown on television on February 10, 2015.
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