What the Thumbtack TV commercial - Pick a Pro is about.

Thumbtack is a popular online marketplace that connects users with skilled professionals in various industries such as home improvement, event planning, and photography. In 2021, Thumbtack launched a new television campaign featuring a catchy jingle and promoting their services in a fun and lighthearted way.

The TV spot, titled "Pick a Pro," begins with a woman struggling to fix a leaky faucet in her home. Frustrated and covered in water, she reaches for her phone and searches for local professionals on the Thumbtack app. As she scrolls through the app, various professionals in their respective fields appear on her phone screen, each singing a different part of the jingle.

The catchy jingle goes "Pick a pro, let your project flow. From the smallest fix to the biggest blow, Thumbtack's got you, let's go!"

As she selects a plumber, the camera cuts to the professional, who is preparing to head to the customer's house. The jingle continues as the scene shifts to show other professionals in different fields, such as a chef preparing a meal and a DJ setting up for an event.

The Thumbtack TV spot effectively highlights the convenience and accessibility of the platform. By showcasing professionals in different industries singing the catchy jingle, the ad emphasizes the idea that Thumbtack has experts available for any project, no matter how small or large.

The key message of the ad is that Thumbtack can help you find the right professional quickly and easily, enabling you to complete your projects with ease. The upbeat and witty tone of the ad makes it memorable and leaves a positive impression on the customer, encouraging them to turn to Thumbtack for all their professional needs.

Thumbtack TV commercial - Pick a Pro produced for Thumbtack was first shown on television on October 18, 2016.