DieHard TV Spot, 'Die Hard is Back' is a commercial that features Bruce Willis, the iconic actor who portrayed John McClane in the Die Hard movie series. The TV spot was released to promote the new line of DieHard batteries and to commemorate the 30th anniversary of the iconic movie.
The commercial opens with a scene reminiscent of the first Die Hard film, where Willis, as McClane, walks through a dimly lit parking garage, holding a flashlight. As he walks towards the camera, he greets the audience by simply saying "It's good to be back." The scene then cuts to clips of other Die Hard movies showing McClane taking down bad guys with his signature catchphrases.
Throughout the commercial, Willis talks about the importance of being tough and able to handle whatever life throws your way. He explains that DieHard batteries are built to be tough and reliable, just like John McClane.
The TV spot ends with Willis walking towards a red convertible, but before he can get inside, he's interrupted by a group of bad guys. He then proceeds to pull out his gun and take them down in true McClane fashion, stating his famous catchphrase "Yippee ki yay, motherf*s," before getting in the car and driving away.
The commercial succeeds in capturing the essence of the Die Hard franchise and the tough, never-give-up attitude of John McClane. With the return of Bruce Willis as the iconic character, the audience is reminded of the great memories that the movies have provided over the years. The TV spot is an excellent tribute to the legendary action film series and is sure to entice fans to purchase the new line of DieHard batteries.
DieHard TV commercial - Die Hard is Back produced for DieHard was first shown on television on October 17, 2020.
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