Zendaya Stars in Lancôme Idôle Fragrance Commercial.

For the first time in La Vie est Belle's history, Roberts is joined by fellow muses Amanda Seyfried, Isabella Rossellini, Lily Collins, Penelope Cruz, Zendaya, along with new faces actress/model Hoyeon, and singer Aya “Coco” Nakamura.

Lancome: La Vie Est Belle

• Emmanuel Adjei.
• Lily Collins. Penélope Cruz. Hoyeon.

Julia Roberts has been the face of many brands throughout her illustrious career, and her latest project for one of them pairs her up with several other famous faces. The star is appearing in a new spot for Lancôme as the global brand ambassadress for one of their signature fragrances, La Vie Est Belle.

Zendaya, the talented actress and fashion icon, perfectly embodies the essence of Idôle Now. Her magnetic presence and individuality resonate with the fragrance's message of self-expression and empowerment.

The news of Coleman's deal comes as Lancôme continues to diversify the reach of its ambassador program with the hope the actress can help the brand appeal to a new, potentially younger consumer. “She's bringing charisma. She's very influential and she has a youthful vision of beauty,” Lehmann said.

Lancôme unveils its new Idole perfume campaign starring Zendaya . This ad transports viewers through breathtaking landscapes, including the desert, snow, meadow, sea and highlights the timeless charm of the Lancôme brand.

Idôle Now The latest Lancome perfume release for women in 2023 – introducing Idôle Now, an extraordinary floral fragrance that draws inspiration from the beauty of nature, seamlessly combining natural elements with scientific innovation.

model Zendaya Maree Stoermer Coleman We've just launched Lancôme Idôle L'Intense EDP fragrance for women in 25ml, 50ml and 75ml bottles and we are utterly enamoured by the Lancome Idole ad campaign featuring Lancôme ambassador, actress and model Zendaya Maree Stoermer Coleman.

Actress Zendaya Actress Zendaya (yes, the one from Greatest Showman) is the face of Lancome Idole; and we can't think of a better woman for the job! As an advocate for equality and empowerment, she completely encapsulates Idole and all its inspirations.

We've just launched Lancôme Idôle L'Intense EDP fragrance for women in 25ml, 50ml and 75ml bottles and we are utterly enamoured by the Lancome Idole ad campaign featuring Lancôme ambassador, actress and model Zendaya Maree Stoermer Coleman.

Amanda Seyfried She personally gravitates towards the healing properties of the Lancôme Renergie H.C.F. Triple Serum ($135) for its use of hyaluronic acid, vitamin C, niacinamide, and ferulic acid in one bottle. “I use it every night to allow my skin to soak up while I sleep,” the actress shares with us.