Doritos' “Another Level” campaign featured plain bag chips with a sole triangle-shaped design on it, which was accompanied with hashtags, like “cheesy,” “cool” or “spicy.” Apart from changing the iconic Doritos bag, the brand launched a 60-second “Anti-Ad” on YouTube.

Results. The key goal of the campaign was to reignite icon status and drive talk value around the launch of “Another Level”. In the end, brand awareness rose to 76% among VMA multiplatform viewers versus 67% for non-viewers, and purchase consideration rose 93% amongst multiplatform viewers.

As a part of their campaign launch, Doritos employed the slogan TRY ANOTHER ANGLE® – inviting diehard fans to try another chip angle, of course. The concept also references the triangular shape of Doritos and the brand's encouragement to its consumers to view the world in a different light in 2023.

Avery Schreiber(1935-2002)

DORITOS® isn't just a chip. It's fuel for disruption - our flavors ignite adventure and inspire action. With every crunch, we aim to redefine culture and support those who are boldly themselves.

Three finalists will be selected by Jan. 13, and the winner will be selected on Jan. 17. Entries will be judged based on “brand representation, degree of buzzworthy/trendiness, performance quality and creativity/originality,” per the brand.

DORITOS® isn't just a chip. It's fuel for disruption - our flavors ignite adventure and inspire action. With every crunch, we aim to redefine culture and support those who are boldly themselves.

For Doritos, their brand strategy is about stickiness. All they are doing with this whimsical and absurd ad is getting you to remember them afterward. And it's not about deploying a new flavor or saying why you should eat Doritos instead of normal potato chips.

As a part of their campaign launch, Doritos employed the slogan TRY ANOTHER ANGLE® – inviting diehard fans to try another chip angle, of course. The concept also references the triangular shape of Doritos and the brand's encouragement to its consumers to view the world in a different light in 2023.

Frito-Lay, a subsidiary of Purchase-based PepsiCo, has announced that consumers will be getting five fewer chips in a bag of Doritos. A company spokesperson says they need to cut somewhere because of inflation. Instead of charging you more, they'll give you just a little bit less - going from a 9.75 oz.

Ali Landry broke onto the scene and gained instant fame as "the Doritos Girl", when she was featured in a commercial for Frito Lay during the 1998 Super Bowl telecast. The next day, the NY Post hailed in a cover story "A star was born during Superbowl XXXII".

Jack Harlow Jack Harlow stars in Doritos' Super Bowl commercial. Be sure to vote for your favorite Super Bowl ad with Ad Meter!