What the 2018 Buick Encore TV commercial - Emoji is about.

In the 2018 Buick Encore TV commercial titled "Emoji," the energetic and catchy song "Let's Run Away" by Matt and Kim sets the tone for an exciting adventure. The commercial showcases the stylish and compact Buick Encore, highlighting its versatility and fun-loving nature.

The commercial opens with a vibrant cityscape, where people of all ages are seen navigating through their busy lives. Amidst the hustle and bustle, we see a young woman behind the wheel of a Buick Encore, effortlessly weaving through traffic. She's accompanied by her adorable furry friend sitting comfortably in the passenger seat.

As the journey continues, the Buick Encore effortlessly glides through various scenes, showcasing its nimble handling and responsive performance. Through quick cuts, we see the car flawlessly dodging around obstacles. Its small size proves to be an advantage, allowing it to tackle narrow streets and tight parking spaces effortlessly.

The commercial takes an interesting turn as the car approaches a large intersection. Suddenly, a barrage of emoji-filled billboards dominate the screen, transforming an otherwise mundane highway into a colorful and playful world. The emojis perfectly capture the excitement and emotion of the people passing by. From smiling faces and hearts to thumbs up and dancing figures, the emojis serve as a visual representation of the joy and enthusiasm experienced while driving the Buick Encore.

The infectious tune plays as the commercial transitions to show the Buick Encore gliding down scenic roads, with the sun setting in the background. The young woman continues her adventure, enjoying every moment in her stylish and comfortable car.

As the commercial comes to a close, the Buick Encore parks in front of a trendy café, marking the end of this exhilarating journey. The young woman steps out of the car with a smile, her furry companion following suit. The final shot captures the Buick Encore, a symbol of freedom and adventure, standing tall amidst a backdrop of vibrant city lights.

With its clever use of emojis, energetic music, and captivating visuals, the 2018 Buick Encore TV spot titled "Emoji" successfully communicates the carefree and exhilarating experience of driving this stylish and versatile vehicle. It highlights the Buick Encore's ability to navigate city life with ease, while adding a touch of fun and excitement to every journey.

2018 Buick Encore TV commercial - Emoji produced for Buick was first shown on television on June 10, 2018.