Geico's famous slogan, "Fifteen minutes could save you 15% or more on car insurance," said by its gecko mascot, is now a part of American culture.

The Gecko was thought up because Geico was often pronounced as gecko. The icon of advertising started selling insurance in 1999 and was inducted to the Madison Avenue Walk of Fame six years later, in 2005. Since then, he has become one of the most well-known advertising icons because of his relatability.

Jake Dylan Wood Jake Dylan Wood (born 12 July 1972) is a British actor, best known in his native United Kingdom for playing Max Branning in long-running BBC soap opera EastEnders and in the United States as the voice of the GEICO gecko.

Specifically, GEICO targets males and females ages 24-64, and appeals to customers with humor and wit. GEICO's method of conducting business- through direct sales over the phone and via their Web site- is a key distinction in the auto insurance industry.

Low Rates And Great Discounts GEICO's cheap car insurance rates and discounts could save you 15% or more. These are just a few of our car insurance discounts: Multi-car discount.

The Gecko's Latest Adventures Our beloved GEICO Gecko® loves to tell people how GEICO could help them save on insurance. Check out some of his latest commercial spots in the playlist below: Stay tuned for more Gecko commercials coming soon!

Jake Wood According to IMDB, Jake Wood, a British actor, is the current voice for the gecko - who is known to some as Martin, but that is questionable, at least according to a response from GEICO on the lizard's name.

Richmond, Virginia The idea for the Gecko grew from a creative session at GEICO's ad agency, the Martin Agency in Richmond, Virginia. The name "GEICO" was often mispronounced "Gecko," and as the brainstorming began, a quick doodle of a gecko appeared.

Did the GEICO “caveman” – a popular character in the insurer's ad campaigns – go extinct? It turns out, the actor behind the caveman character is now an English professor at the University of Southern Indiana.

actor Will Arnett A new series of Geico spots include actor Will Arnett reluctantly teaming up with the brand's gecko mascot. The Geico gecko has a new sidekick - though neither of them appear too pleased with the arrangement.

AA+ From Standard and Poor's. Standard & Poor's (S&P) has awarded all GEICO affiliates an AA+ rating for financial strength - a very strong rating. And GEICO has earned the Standard & Poor's coveted Security Circle designation.

Low Rates And Great Discounts GEICO's cheap car insurance rates and discounts could save you 15% or more. These are just a few of our car insurance discounts: Multi-car discount. Discount for cars with air bags and other safety features.