What the International WELL Building Institute TV commercial - Look for the Seal: Wolfgang Puck is about.

The International WELL Building Institute has recently launched a new TV spot called "Look for the Seal: Wolfgang Puck." In this commercial, renowned chef Wolfgang Puck endorses the WELL Building Standard, highlighting the importance of healthy and sustainable buildings in promoting well-being.

The spot begins with Puck walking through a kitchen, emphasizing that what we put into our bodies is not the only factor in our overall health. He then introduces the WELL Building Standard, which measures and verifies building features that impact health and well-being, such as air and water quality, lighting, acoustics, and thermal comfort.

As Puck talks, we see footage of well-designed buildings that prioritize the health of their occupants. This includes spaces with ample natural light, greenery, and air filtration systems. Finally, the commercial ends with Puck highlighting the importance of looking for the WELL Building Standard seal when considering a building's health and sustainability.

In terms of messaging, this TV spot is clear: the WELL Building Standard is an essential tool for promoting human health and well-being in the built environment. By featuring Wolfgang Puck, the ad effectively conveys the message that health and wellbeing are critical across all areas, including the buildings we inhabit. Overall, the International WELL Building Institute has produced an engaging and informative commercial that effectively promotes its mission and urges viewers to look for the seal when assessing a potential living or working space.

International WELL Building Institute TV commercial - Look for the Seal: Wolfgang Puck produced for International WELL Building Institute was first shown on television on January 31, 2021.