Kathy> Patrón previously launched a campaign with award-winning artist Jessie Reyes, that featured an a cappella version of the ballad 'Gracias a la Vida' to honour the natural ingredients masterfully combined to create a simply perfect tequila.

Patrón Tequila is produced in small batches by a process that relies more on people than machinery. Sixty meticulous, swiftly moving hands are involved in the making of Patrón tequila from the harvesting of the Weber Blue Agave to the hand numbering and signing of each bottle.

The video explores the love story between a skier, played by Mica Von Turkovich, and a hiker, played by Nyle DiMarco, who meet in a mountain range. The video was filmed on location in Breckenridge, Colorado and captured on 35mm movie film .

It is based on a Cuban mambo song Como Mi Ritmo No Hay Dos by Cachao. The word "Tequila" is spoken three times throughout the tune. There were three takes, and Danny Flores, who wrote the song, was also the man who spoke the word "Tequila!" solo.

The name, Patron, usually means a charitable or financially supporting person, but the meaning John Paul De Joria and Martin Crowley preferred for their brand name was 'big boss'. The symbol is the Patron Tequila bee logo, and this symbol was used because of the strong attraction of bees to the blue agave plant.

0% ADDITIVES. The best flavor develops slowly and naturally. That's why from the start we've made PATRÓN Silver, PATRÓN Reposado, PATRÓN Ańejo, and PATRÒN Extra Ańejo the hard way–no shortcuts, no additives, with only high-quality raw ingredients for that deeply complex PATRÓN flavor.

"Tequila" is a 1958 Latin-inspired surf instrumental written by Chuck Rio and recorded by the Champs. "Tequila" became a No. 1 hit on both the pop and R&B charts at the time of its release and continues to be strongly referenced in pop culture to this day.

But generally speaking, tequila has a fruity, sweet, and earthy taste; with notes of honey, citrus, vanilla, caramel, oak, and black pepper. Aged tequila tends to be smoother and richer than the other varieties.

It was variously called mezcal brandy, agave wine, mezcal tequila and finally simply tequila – appropriately named after Tequila, a small town in a valley in Jalisco state, Mexico. The word tequila itself is a mystery. It is said to be an ancient Nahuatl term. The Nahuatl were the original people who lived in the area.

The video explores the love story between a skier, played by Mica Von Turkovich, and a hiker, played by Nyle DiMarco, who meet in a mountain range. The video was filmed on location in Breckenridge, Colorado and captured on 35mm movie film .

Patrón tequila is widely referenced in pop culture and has been mentioned in over 400 popular songs from country music to hip-hop. Artists ranging from Miranda Lambert, Taylor Swift, and Missy Elliott, to Lil Jon, Robin Thicke and Justin Bieber have referred to Patrón as the spirit of choice in their songs.

"Tequila" is a 1958 Latin-inspired surf instrumental written by Chuck Rio and recorded by the Champs. "Tequila" became a No. 1 hit on both the pop and R&B charts at the time of its release and continues to be strongly referenced in pop culture to this day. from the album Go, Champs, Go!