What the Buick Enclave TV commercial - Iggy is about.

The Buick Enclave TV Spot, 'Iggy' [T2] is a 30-second advertisement that begins with a family of four driving in their Buick Enclave SUV on a road trip. Suddenly, the father's phone rings and he picks it up, becoming engrossed in his conversation and paying little attention to the road ahead.

As the father talks on the phone, the car's safety features such as Lane Departure Warning and Rear Cross Traffic Alert start to kick in, guiding the car to safety on the road. The family doesn't seem to notice anything out of the ordinary and continues their conversation.

Suddenly, a large iguana appears on the road, causing the father to finally look up from his phone. The Buick Enclave automatically comes to a stop, avoiding a collision with the iguana.

The commercial ends with the narrator reminding viewers of Buick's commitment to safety and innovation, encouraging them to "Experience Buick's premium SUVs, like the Enclave, during the Buick Season's Best event."

Overall, the commercial effectively communicates the safety features of the Buick Enclave, showcasing its ability to assist drivers in avoiding accidents. The addition of the iguana adds an element of humor and surprise to the advertisement, making it memorable and engaging for viewers.

Buick Enclave TV commercial - Iggy produced for Buick was first shown on television on January 26, 2023.