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What the Sensodyne Pronamel Active Shield TV commercial - Best Defense is about.

The Sensodyne Pronamel Active Shield TV spot titled 'Best Defense' is an advertisement that highlights the toothpaste's ability to protect teeth from acid erosion and sensitivity. The commercial opens with a close up of a glass of lemon juice being poured out and a tooth being dipped in it. The narrator then explains how acidic foods and drinks can harm tooth enamel, causing it to erode and expose the sensitive areas of your teeth.

The ad goes on to show a woman enjoying her favorite acidic foods and drinks, but this time, with confidence, knowing that she's using Sensodyne Pronamel Active Shield toothpaste. The toothpaste's active ingredient, stannous fluoride, forms a protective layer around each tooth, shielding them from acid erosion.

Throughout the spot, the viewer is shown the before and after effect of the toothpaste, with teeth that were previously dull and yellowed becoming whiter and brighter. This, combined with the promise of sensitivity protection, makes Sensodyne Pronamel Active Shield an attractive option for those who enjoy acidic foods and drinks but want to protect their teeth from damage.

Overall, the 'Best Defense' TV spot effectively educates viewers about the importance of protecting teeth from acid erosion, while also showcasing the benefits of using Sensodyne Pronamel Active Shield toothpaste.

Sensodyne Pronamel Active Shield TV commercial - Best Defense produced for ProNamel was first shown on television on May 14, 2023.

Frequently Asked Questions about sensodyne pronamel active shield tv spot, 'best defense'

Sensodyne is specifically made to help relieve* and protect against sensitivity. Pronamel may be right for you. Pronamel helps strengthen acid-weakened enamel* and helps protect it from the effects of acid erosion. You may not have sensitive teeth or enamel wear.

Sensodyne Complete Protection + is an all-in-one toothpaste that provides daily sensitivity protection* and other oral care benefits like fresh breath, plaque removal, healthy gums and whiter teeth.

Pronamel® has an optimized-fluoride formulation that strengthens teeth. It is pH neutral, so it is gentler on tooth enamel, helping to protect teeth against the effects of acid erosion. Pronamel® also helps prevent enamel from weakening further, and is specially designed for people who are at risk of acid erosion.

Pronamel toothpaste has an optimized fluoride formulation, which helps to protect and strengthen your tooth enamel. Unlike some other toothpastes, Pronamel does not contain sodium lauryl sulfate (SLS), a common foaming agent that can reduce the amount of fluoride that binds to your teeth.

Pronamel® toothpaste should be used twice a day, every day, in place of your regular toothpaste. It will immediately begin to help protect teeth from the future effects of acid erosion.

Colgate Cavity Protection Toothpaste with Fluoride We chose Colgate Cavity Protection Toothpaste as the best overall because it addresses the main uses of an effective toothpaste. It contains fluoride, the leading active ingredient recommended by dentists to strengthen teeth and prevent tooth decay.

  • Best overall toothpaste. Colgate Total Deep Clean Toothpaste - Mint.
  • Best SLS-free toothpaste. Hello Naturally Whitening Fluoride Toothpaste.
  • Best whitening toothpaste for sensitive teeth. Arm & Hammer Advance White Baking Soda and Peroxide Toothpaste.
  • Best fluoride-free toothpaste.

Unlike some products that can be overpowering, Sensodyne Pronamel strikes a balance. It's not horrible; in fact, it's quite tolerable, making my daily oral care routine a bit more pleasant. But the real magic is in the results. Over time, I've noticed a positive change in my enamel's strength and sensitivity.

Twice daily brushing helps to: Protect enamel against the effects of acid erosion.

Coating the sore tooth near the gum line with a thin film of desensitizing toothpaste (such as Sensodyne) before bed and leaving it on can act desensitize teeth during the night. Just be sure not to drink water after applying.

How often should I use Sensodyne toothpaste? Use Sensodyne as your daily toothpaste, brushing twice a day, every day, for lasting tooth sensitivity relief. With Sensodyne, you can also get the benefits of fluoride, cavity protection, and fresh breath to help you maintain healthy and sensitivity-free teeth.

Yes. Sensodyne is a daily toothpaste specially formulated to relieve and protect against tooth sensitivity* and is the No. 1 dentist recommended toothpaste brand for sensitive teeth. Use it every day to help relieve tooth sensitivity and to also help prevent it from returning.

Videos

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Advertisers

Advertisers of the Sensodyne Pronamel Active Shield TV Spot, 'Best Defense'

Sensodyne Pronamel Active Shield TV commercial - Best Defense
ProNamel

Overview of ProNamelProNamel is a brand name of toothpaste and mouthwash products aimed at providing quality oral health care to people with sensitive teeth and enamel erosion. ProNamel is manufacture...

Agenices

Agenices of the Sensodyne Pronamel Active Shield TV Spot, 'Best Defense'

Sensodyne Pronamel Active Shield TV commercial - Best Defense
Grey Global Group Inc.

Grey Global Group Inc. is a renowned advertising and marketing agency that was founded in 1917 by Lawrence Valenstein and Arthur Fatt. The company has its headquarters in New York City and has grown t...

Sensodyne Pronamel Active Shield TV commercial - Best Defense
Publicis

Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...

Products

Products Advertised

ProNamel Active Shield
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