What the Dial for Men TV commercial - Honkingly Gorgeous is about.

The Dial for Men TV Spot, 'Honkingly Gorgeous', is an exciting and humor-filled commercial that seeks to promote Dial for Men's body wash brand. The ad begins with a comical scene of a man standing in front of a car horn, which he honks several times before grinning with satisfaction, all while a sultry female voiceover beckons, "Honk if you're gorgeous".

As the camera pans out, we see that the man is standing in a busy parking lot, surrounded by other vehicles and individuals who are busy going about their daily routines. The male protagonist switches his attention to the Dial for Men body wash lying on the hood of his car.

With a quick twist of its cap, he exposes the refreshing scent of the body wash and hops into his car. The next scene is of him driving down the street, with alluring female pedestrians turning to admire him as he passes.

The Dial for Men TV Spot cleverly plays on the idea that a person's scent can be a significant factor in their attractiveness. It also resonates quite well with the brand's primary demographic, which encompasses fashion-conscious, active men who prefer to stay clean and feel fresh all day long.

Overall, the Dial for Men TV Spot is an entertaining and innovative commercial that effectively promotes Dial for Men's body wash while eliciting laughs and admiration from its viewers.

Dial for Men TV commercial - Honkingly Gorgeous produced for Dial was first shown on television on April 15, 2014.