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What the DiGiorno Design A Pizza Kit TV commercial - Smiley Face is about.

Title: DiGiorno Design A Pizza Kit TV Spot - 'Smiley Face'

Introduction:In the highly competitive world of frozen pizzas, DiGiorno has always stood out for its commitment to quality and innovation. To promote their new Design A Pizza Kit, DiGiorno launched a captivating TV spot titled "Smiley Face." This commercial aims to highlight the creative potential of the pizza kit and capture the attention of viewers with its whimsical and imaginative approach.

Scene 1: The KitchenThe TV spot opens to a bustling home kitchen where a family is gathered around the countertop. The camera pans over a colorful array of toppings, from vibrant vegetables to savory meats, creating a visually appealing display. The family members, equipped with DiGiorno's Design A Pizza Kit, are eager to create their own culinary masterpiece.

Scene 2: The Creativity UnleashedAs the family begins assembling their pizzas, the screen splits into multiple smaller frames, each showcasing a different member's innovative approach to pizza design. One frame reveals a child meticulously arranging pepperoni slices to form a grinning smiley face—a creative twist on a classic touch. Another frame captures a parent's artistic drizzle of sauce, creating a dynamic pattern reminiscent of abstract art.

Scene 3: The CollaborationThe TV spot then focuses on the collaborative aspect of the pizza-making process. Family members can be seen passing ingredients to one another, discussing flavor combinations and techniques, and playfully competing to create the most visually appealing pizza. The spot emphasizes the joy and camaraderie that come from working together and celebrating individual creativity.

Scene 4: The Baking ProcessAs the pizzas are placed in the oven, a montage of mouthwatering shots follows, showcasing the pizzas as they transform into bubbling, golden-brown perfection. The smell wafting from the oven fills the air, heightening the anticipation of the family.

Scene 5: The Finished ResultThe final scene reveals the family huddled around the dining table, now adorned with a colorful spread of personal pizzas. Each pizza boasts its own unique design, reflecting the personality and creativity of its maker. The family members share laughs and smiles as they enjoy their flavorful creations, basking in the satisfaction of their collaborative efforts.

Conclusion:DiGiorno's Design A Pizza Kit TV spot, 'Smiley Face,' is a delightful blend of creativity, collaboration, and the shared joy of making and enjoying pizza together. Through its visually engaging scenes and emphasis on individual expression, the commercial effectively conveys the message that

DiGiorno Design A Pizza Kit TV commercial - Smiley Face produced for DiGiorno was first shown on television on June 15, 2014.

Frequently Asked Questions about digiorno design a pizza kit tv spot, 'smiley face'

INGREDIENTS: ENRICHED WHEAT FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, AND FOLIC ACID), WATER, LOW-MOISTURE PART-SKIM MOZZARELLA CHEESE (CULTURED PART-SKIM MILK, SALT, ENZYMES), TOMATO PASTE, PEPPERONI MADE WITH PORK, CHICKEN AND BEEF (PORK, MECHANICALLY SEPARATED CHICKEN, BEEF, SALT, ...

Conventional Oven Instructions

  1. Preheat & bake at 400°F. Keep pizza frozen while preheating.
  2. Remove pizza from freshness wrap.
  3. Place pizza directly on center oven rack.
  4. Bake 22 to 25 minutes.
  5. For a softer crust place on a cookie sheet and bake 25 to 28 minutes.

We worked on a new crust recipe in 2021 to give our fans a cheesier stuffed crust bite every time. There was a slight reduction in size due to this change, Melissa.

LOW-MOISTURE PART-SKIM MOZZARELLA CHEESE (PART-SKIM MILK, CHEESE CULTURE, SALT, ENZYMES), COOKED SEASONED PIZZA TOPPING MADE WITH PORK AND CHICKEN, BHA, BHT AND CITRIC ACID ADDED TO HELP PROTECT FLAVOR (PORK, MECHANICALLY SEPARATED CHICKEN, WATER, TEXTURED SOY PROTEIN CONCENTRATE, SPICES, SALT, SUGAR, SODIUM PHOSPHATES ...

DIGIORNO hand-tossed style pizza is stretched to perfection for a crispy, airy crust that is just right! Crafted with mozzarella, parmesan, asiago, and romano cheeses. This thin crust cheese pizza delivers on delicious every time… because IT'S NOT DELIVERY.

Take n' Bake

  1. Set oven rack to middle position and preheat oven to 425°F.
  2. Remove fresh pizza from all packaging.
  3. Bake pizza approximately 14-20 minutes or until the crust is golden brown and the cheese bubbles.
  4. Transfer the cooked pizza onto cardboard disc, cookie sheet or cutting board.

When the oven reaches 450, remove the frozen pizza from the packaging and place it directly on your oven rack or on a pizza stone. Cook until the toppings meld together, about 7 to 8 minutes. The end result should feature a crust that is tender and crispy, not crunchy.

The affected pizzas are labeled as DiGiorno Crispy Pan Crust Pepperoni Pizza but in fact are DiGiorno Three Meat Crispy Pan Crust Pizza, which contain soy in the beef topping and sausage crumbles. People who are allergic to soy could have an allergic reaction and should not consume the product.

In 2010, Kraft sold the DiGiorno and Delissio brands, along with the rest of its frozen pizza business, to Swiss-based food manufacturer Nestlé. The move helped to finance Kraft's bid for Cadbury, while also effectively ensuring that Nestlé would not submit a competing bid for the confectionery company.

FROZEN PIZZA, PRE-PACKAGED meals, fast food, and canned soup may pop into your diet from time to time. These foods are tasty and convenient. But, they're also ultra-processed, and eating too many isn't great for your health.

Frozen Pizzas Recalled Due to Undeclared Allergen According to the announcement on the USDA website, “The problem was discovered during routine FSIS testing when in-plant personnel identified and verified that the product contained soy, which was not declared on the label.”

The top-selling frozen pizza brands in the U.S. are Nestle-owned DiGiorno, Schwan's Co.'s Red Baron and Totino's Party Pizza, owned by General Mills. But as one of the most popular brands, DiGiornio's Four Cheese Pizza also often ranks as one of the least healthy.

Videos

Watch DiGiorno Design A Pizza Kit TV Commercial, 'Smiley Face'

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Actors

Actors who starred in DiGiorno Design A Pizza Kit TV Spot, 'Smiley Face'

Chuck Deezy photo
Gabrielle Whelan photo
John Dardenne photo
Advertisers

Advertisers of the DiGiorno Design A Pizza Kit TV Spot, 'Smiley Face'

DiGiorno Design A Pizza Kit TV commercial - Smiley Face
DiGiorno

DiGiorno is a popular brand of frozen pizza that is well-known for its quality and convenience. It is a subsidiary of Nestle and has been in operation for over 25 years.The company was founded in 1995...

Agenices

Agenices of the DiGiorno Design A Pizza Kit TV Spot, 'Smiley Face'

DiGiorno Design A Pizza Kit TV commercial - Smiley Face
Foote, Cone & Belding (FCB)

Foote, Cone & Belding, also known as FCB, is a global advertising agency network that was founded in 1873. It has a long-standing heritage of creativity and success, and is considered to be one of the...

DiGiorno Design A Pizza Kit TV commercial - Smiley Face
GroupM

GroupM is a global media investment group that specializes in advertising and marketing services. The company is a subsidiary of WPP, a leading advertising and communications group based in London, En...

DiGiorno Design A Pizza Kit TV commercial - Smiley Face
Resource/Ammirati

Resource/Ammirati is a creative marketing agency that specializes in delivering personalized experiences for its clients. The company was founded in 1981 by Nancy Kramer and Susan Ammirati and has sin...

DiGiorno Design A Pizza Kit TV commercial - Smiley Face
The Vidal Partnership

The Vidal Partnership is a Hispanic marketing agency based in New York City. The agency was founded in 1991 by Manny Vidal and is dedicated to creating culturally relevant advertising campaigns for th...

Products

Products Advertised

DiGiorno Design A Pizza Kit
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