The Prestone Coolant TV spot, titled 'Defy Summer,' is a high-energy advertisement that highlights the innovative and powerful capabilities of Prestone's coolant products. The ad starts with an aerial view of a city street on a hot summer day, with cars and trucks driving through the scorching hot asphalt. The camera then zooms in on one of the cars on the road, a sleek and shiny sports car that's the center of attention, as it races through the city.
The voice-over in the ad immediately sets the tone, explaining that summer heat can wreak havoc on engines, causing damage and loss of performance. But, with Prestone Coolant, you can defy the summer heat and keep your engine running smoothly, providing maximum power and performance all year round.
As the sports car speeds through the city, the ad highlights some of the key features of Prestone's coolant products, such as their superior protection against corrosion, higher boiling points, and lower freezing points. These features ensure that your engine stays cool and protected, no matter how hot or cold the weather gets.
The visuals in the advertisement are equally impressive, featuring stunning shots of the sports car racing through city streets, with billowing clouds of smoke trailing behind it. These visuals help to highlight the power and performance that comes with using Prestone Coolant, and the excitement and energy that comes with owning a high-performance vehicle.
Overall, the Prestone Coolant TV spot is a dynamic and engaging advertisement that showcases the innovative and powerful capabilities of Prestone's coolant products. From its heart-stopping visuals to its attention-grabbing voice-over, this TV spot is a powerful reminder of the importance of a high-quality coolant when it comes to maintaining your engine and keeping your car running at peak performance during the hot summer months.
Prestone Coolant TV commercial - Defy Summer produced for Prestone was first shown on television on July 3, 2017.
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