What the Prestone TV commercial - DEFY Winter is about.

Prestone, the trusted name in automotive fluids, has launched a new television commercial called "DEFY Winter," aimed at demonstrating the brand's latest breakthrough in anti-freeze technology.

The commercial features a blue car driving through a harsh winter landscape with snow and ice all around it. However, the vehicle suffers no setbacks - the car's engine runs smoothly despite the freezing temperatures. In the next scene, viewers see that Prestone's new anti-freeze formula is responsible for the car's excellent performance. The voice-over explains that the Prestone formula can keep engines running through even the most frigid winters, no matter what is thrown at them.

As the car drives on, the camera pans out to show the entire landscape, conveying the idea that extreme conditions are no match for Prestone's superior anti-freeze technology.

The commercial ends with Prestone's tagline, "Engineered for extremes," reminding viewers that they can count on Prestone to keep their vehicles running smoothly, even in the harshest of conditions.

The TV spot is designed to highlight Prestone's unique selling proposition - the ability to defy winter with your vehicle's engine running smoothly and efficiently, even when the temperature dips below freezing. The imagery and sound in the ad help to convey the message in a powerful and memorable way, leaving viewers with the impression that Prestone is the only brand they need to rely on to "DEFY Winter."

Prestone TV commercial - DEFY Winter produced for Prestone was first shown on television on October 4, 2017.